Pay Per Click Marketing

Last Update: August 23, 2015

A Quick Guide To Pay Per Click Marketing

Hello folks and this is a quick blog for all those people who have asked me about PPC.

I must add there is training on this subject within wealthy affiliate but yet again people seem to want the quick answer, so here goes.

Pay per click, as the term itself suggests, is a form of advertising that makes use of keywords for popularizing your business on the web. To make a success of your pay per click marketing you need to find the keywords that will best describe about your business. Pay per click marketing is used these days on a large scale, as this is the best way to reach out to online visitors. A study found out that more than seventy five percent of online visitors could be reached through pay per click marketing.

Yes people, pay per click marketing is the best source to attract the attention of online visitors, but you must also realize that you need to know all you can before you actually start the process for your business. Nothing can be more frustrating then being caught in a situation where you are not aware of what you are doing and what is happening to your business. So make sure that you know in detail all the nitty gritty details about pay per click marketing before using pay per click marketing for your business.

Finding out and identifying the proper keywords is the first task for undertaking pay per click marketing. What you need to do is find out what words will be used by online visitors for searching information or the products that are being sold through your business. There are various tools that can be used for finding out the correct and appropriate keywords for any particular business.

Sit and plan out carefully what amount of money you are willing to spend on your pay per click marketing campaign. For pay per click marketing, you will have to bid a certain sum of money on keywords that describe your business. Those particular keywords will be used for advertising your goods in major search engines. Whenever a visitor clicks on your site a pre determined amount will be reduced from your bid amount. It is inevitable that you will get many visitors who will click on your site just because your site happens to be listed at the top of sponsored finds in search engines. This cannot be avoided.

There is very little time to grab the attention of visitors. What you can do to grab visitor attention is to making very compelling landing pages. It is very possible that people will not buy goods from you for the first time they visit, but design the page in such a way that at least the visitor leaves behind his email address so that you can contact them in future and tell them about your products. Your landing page must appeal emotionally to the visitor. If you manage to gather the email address you can create a strong database and send out emails through auto responder.

Competition is something that is inevitable and you cannot avoid this in any field. So any marketing strategy including your pay per click marketing strategy must be made and implemented in such a way that you always stay miles ahead of them. Being successful in any business is all about beating the competition and no matter how tough the competition, you will have to beat this at all cost.

Ok people thats about as much as I can write at this time so I hope I have answered all those PMs I was sure to get in the coming days if I had never published this blog.

Please leave a comment if I have indeed answered your questions. If not leave one anyway coz its nice to be nice lol.

Robert Allan

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Turinho Premium
So do you recommend me to have Pay Per Click on my website ?

http://getfitathome.org/
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Robert-A Premium
Hello Arturo. There's no reason not to have a PPC campaign for your site but it will have to have some great keywords because Fitness is such a popular niche and so has lots of other marketers using PPC or CPA campaigns.

Start of small and see how it goes and if you feel you should take it up a level then go for it.

Can I suggest you go over that first page again and correct mistakes - I say this because you have a grammar mistake in the first paragraph and search engines do pick up on those and it will hurt your ranking.
Enjoy your weekend.
Robert
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KatieMac Premium
Thank you for going over it, I did try out a small campaign went ok but felt I needed to do more before going down that route again
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Robert-A Premium
Be careful out there though.
Thank you for your comment Katie and have a great day.
Robert
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KatieMac Premium
I will Robert which is why I stepped back something a bit beyond me just now still trying to learning about this affiliate marketing strategies after one year I have come far but I feel I have just scratched the surface
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Robert-A Premium
Never fear you will get there and you can always ask me and read my blogs lol
I'm heading out into this glorious sunshine now.
Robert
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KatieMac Premium
it has been wonderful weather of late and have made the most of it... thank you for the encouragement I do read your blogs and take on board from training and all the other resources to
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Kush1000 Premium
Thanks for sharing that, useful stuff!
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Robert-A Premium
Glad to help out.
Take care if you have never tried it before though or you could end up losing money instead of making it.
Thank you for your comment.
Robert
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3dandelions Premium
Thank you for posting. Will keep this information in mind!
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Robert-A Premium
Hello Emily. Just replied to another of your comments so thank you once again for leaving this one.
Robert
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JulietAA Premium
Thanks Robert,
I don't know about PPC. I'm just starting on my first site.
So this is good info for me.

Juliet
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Robert-A Premium
Hi Juliet. Just be careful what you do and do your research first.
It can cost you a packet if not done correctly.
Thank you for your comment.
Robert
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mijareze Premium
Thank you Robert. I already started the process but have not placed any on my site.
Ed
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Robert-A Premium
Baby steps at first is always best with something new Ed.
Thank you for your comment.
Robert
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evolution66 Premium
Interesting blog thank you! I still have much to learn!!
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Robert-A Premium
It will all come with time.
Thank you for leaving a comment.
Robert
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LLiu Premium
Robert thank you for this great information. I do not feel that I am ready for this just yet, as I am still in the training mode. I do agree with you that a person needs to keep ahead of every one tho. I would like to learn more of the PPC.
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Robert-A Premium
Ok Linda and thank you for your comment.

I have given this link to other members so here it is for you as well. Have a nice day.
Robert
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markstrayer Premium
Thanks Robert very informative info. like Donnie not there yet but I have bookmarked some info about ppc.

good day to ya.

mark
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Robert-A Premium
Here you go for a quick looksee: Thank you for the comment.
Robert
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Donnie58 Premium
Hey, Robert! Great post and summary of PPC!

I know I'm not ready for this yet. I'm the type that waits for the training and I'm not that far yet.

But I have seen lots of references to it and your post gives a great summary! Thanks so much for the info and the effort!

Have a great rest of your day!
Reply
Robert-A Premium
Thank you for the comment and if you want a quick looksee what's in store for you go here: Have a nice day.
Robert
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Donnie58 Premium
Very interesting lesson. Thanks for the preview, Robert!
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Robert-A Premium
No probs Donnie and take it one step art a time and do your research.
Thank you for your comment.
Robert
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kirby34 Premium
Great blog, what is the link to the PPC training here as I can't find it?.
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Robert-A Premium
Hello and thank you for the comment.
I believe the training video is in here: and here is the best one: Have a nice day.
Robert
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JAHBOBCLATO Premium
look at the jpeg image attached.
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Robert-A Premium
The two training videos I mention do cover PPC to a certain degree so I don't know why you are showing me yours.
Thank you for your comment though.
Robert
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JAHBOBCLATO Premium
I wish I could be of better help on this subject. Check with Kyle sometimes.
He knoooooows a few things.
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SamiWilliams Premium
Thanks Robert. Always good to have another good description of this part of the market and how to use it.
Sami
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Robert-A Premium
Thank you for your comment Sami.
Try it and see if you haven't already done so.
Not everyone's cup of tea but you wont know if you don't try.
have a nice day.
Robert
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SamiWilliams Premium
Am editing, getting ready to post. I have been revisiting lesson courses and tutorials (I am sure the search for perfection is a cover for procrastination)
thanks again,
Sami
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ginax Premium
Thanks Robert. I was thinking of implementing PPC but the competition and the fact that I wasn't financially prepared got me thinking twice.
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Robert-A Premium
Gina it can cost you a packet if you are not sure what you are doing.
Proceed with caution is my advice to you and anyone else who has limited funds.
Thank you for your comment.
Robert
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goldin Premium
Very useful and interesting information, thanks
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Robert-A Premium
No probs and glad to help.
Have an excellent day and thank you for your comment.
Robert
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rosieM Premium
Yes! PPC is a powerful platform. ...Google Ad Words are a fantastic place to use and also learn more about PPC.
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Robert-A Premium
Hello Rosie and thank you for your comment.
There's loads of tools you can use to generate income or at least help you along the way to earning that income.
It doesn't do any harm to try them out and whatever doesn't work for you then you discard that method.
But you wont know until you try.
Have a nice day.
Robert
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rosieM Premium
100% correct! If you never try...you will never know...you will also never win or succeed......it all takes time and effort.....
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