On Page Factors For SEO Success
Site Ranking Factors That Contribute To Optimal Ranking
Hi Folks
I get asked the same question from new members about SEO every week and although I point the members to other of my blogs on SEO those questions still come fast and furious.
Once more I will outline the steps that I believe are a must to achieve a decent rank with the search engines.
First of all there are some main points to focus on:
Keywords
URL
Text Description
Meta Tags
Title Tags
ALT Tags
Heading Tags
Content Hyperlinks
The focus of these steps is to load your site with as many "keywords" as possible. (not all on the same page of course)
Keywords: Are the most important aspect of good SEO, these are what tells the search engines what your website content is all about.
Choose keywords that best relate to the information, products or services that you are promoting.
However, most people don't just search with just one word, they type phrases. Therefore you should consider the phrases that best suit your sites target audience.
The most important thing to remember is that your content of each page should be different, so only use keywords associated to that page's content. Absolutely no point in confusing the readers.
Your URL Text: This is taken from whatever you have as a title so why not use your Main Keyword? WHY? Because the URL is the first thing a search engine comes across when indexing your pages.
Description Meta Tags: These tags are losing some of their previous importance since Search Engines are now looking at content. However, every little counts, and you should optimize your Description Meta Tag to match your content.
Title Tags: These are the tags that tell the Search Engine the title, or formal description of the document or page. This is the word or phrase that is seen at the top of the browser window. The most important rule about title tags is, always, and without exception do not put anything in the Title Tag but your Main Keyword.
Alt Tags: Keywords that you should attach to images. This gives more weight to the image since Search Engines can't analyze the image itself. Make sure you insert a good keyword.
Heading Tags: These are associated with the bold font that leads into a section of text.
Your Heading Tags should only be keywords, and should be presented in the order that your Meta Tags follow.
H1, H2, H3, H4, H5, H6
I personally usually don't go beyond H3 but on occasion I will use the H4.
If you want to, you can use all six heading tags to ensure maximum page optimization.
Hyperlinks: These are text links to other pages on your site. The rules of SEO and hyperlinks are simple.
- Use hyperlinks so the Search Engine will have a text link to follow to the next page or to further information on another site
- Don't use one word links, use long descriptive phrases, and preferably using secondary keyword phrases
- Use bullets, or some sort of small image that you can attach an ALT tag to, this will give more importance to the link.
Ok folks this is all I have to say in this blog and no doubt in the weeks and months to come I will have to publish similar ones again and again.
However you can help me out by leaving your own tips and advice via a comment below.
Have a great weekend and be successful.
Robert Allan
Recent Comments
28
I really needed this article, but now feel overwhelmed lol. Question...If my site doesn't already have Meta keyword tags do I still add them to posts? If yes what if they've already been indexed?
Hello Jamie, your first time reading one of my blogs and commenting so thank you for dropping by.
Absolutely no harm in updating content and keywords.
You can also reschedule the post and this will let the search engines know you have fresh content within the post.
You never know you could end up with a higher rank because of it.
Enjoy your day.
Robert
Hi there Glenys and thank you for reading the blog.
Always happy to point members in the right direction so hope you went away with a tip or two you will now use in your own posts.
Enjoy your day.
Robert
Hello Mike, haven't seen you around for a wee while so guessing you are getting on with your business and that's how it should be.
Thank you for stopping by and leaving a comment.
Have a great Saturday.
Robert
Hello Shirley.
I can't recall you stopping by my blogs before so thank you for reading this one.
With your previous experience you should be paying particular attention to the Alt Tag for your site images.
You get stuck then you drop me a line or two and I will be more than happy to point you in the right direction.
Have a great Saturday when it dawns for you.
Robert
Great overview of the SEO factors, Robert. I have to say, I don't apply all of them but keep it to a minimum at the moment. Do you think all of these are a must?
Hello Sammy and thank you for stopping by and reading my blog.
Hope you went away with a tip or two you will now go on to implement in your own posts.
Enjoy your Saturday.
Robert
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I always enjoy reading everything you write, I love it. Thank you
Hello Ed and thank you for reading my blog and for your kind words.
I practice what I preach Ed and this blog was number 4 on the 1st page of Google in less than 24 hours and out of nearly 2 and a half million results.
Hope you paid attention to my tips and advice lol
Have a good one.
Robert
That is amazing Robert, We all have so much to learn from you. Thank you for sharing your knowledge. Ed
No probs and hope your Saturday is going well.
Now I'm off for the night.
Robert