Audience behaviour flow

Last Update: June 13, 2019

On behalf of a client, I have just put together the most intense sales funnel of my career so far.

Here are the key criteria:

  1. Must leverage my entire existing audience
  2. Must engage a wider audience than my own
  3. Must re-engage audience members who drop out of the sales funnel

Can you see how it works?

HINT:

The articles are all hosted on my website.

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RKingsley Premium
Apologies if it's hard to read, I could not figure out how to increase resolution on the image
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TDomena Premium
It is a little challenging to read. I couldn't fully understand it. It's interesting though. Why so many steps? Did they have a lot of products to introduce?
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RKingsley Premium
Yes, three.

The extra steps are to create a lead generation funnel, but to recapture audience members who drop out of the funnel, and offer them alternative content / touch points.

For example, if someone reads an article, then does nothing, they will be shown a social media ad for another piece of content. If they receive an email and open it, but don't register right away, they will be sent another email with links to another product offering.

Basically, if anyone shows the slightest bit of interest, they stay in the funnel until they see something that makes them want to register for an event, where my client can close the deals at a high conversion rate.
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TDomena Premium
That's super cool! So, the lead gen funnel wasn't a content marketing one? Was it ads? So, it was social media retargeting? Did you use search also? It sounds like you must have also been using an email service that has more segmentation and trigger features. I just bought a course on retargeting because I really want to understand all the nuances. Do you get good results with retargeting ads?
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RKingsley Premium
It's hit & miss at times, but the more effort & inventory you deploy, the better you can expect results to be. The funnel itself is a combination of content, SEO, email marketing, social and PPC advertising and retargeting using tracking pixels.

I use Mailchimp, it's great for segmentations and tagging, but not great for affiliate marketing
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