Posts by RKingsley 51
July 23, 2020
With many folks sharing the start of their journey, others (like myself) become busier and fail to update as their online business grows. To counter this trend, I thought today would be a good time to share the key milestones along my journey to this point in my online career.Perhaps you have seen similar milestones, or have yet to see them. Or perhaps your own journey has very different milestones? Please leave me a comment and let us all know!30 Milestones in 5 YearsHere we go - as best as I
April 07, 2020
It's the Pandemic Crisis of Covid-19 and almost everyone I know is doing it very tough. But I'm having a great time, despite the worries. Why?Things I'm Doing Differently:Experiencing financial growthManaging a full work day from home, every dayBuying only what I need for a few days at a timeHiring new staff, not firing staffEnjoying myself with activities I was ALREADY doingGiving away thousands in free advertising (see my post about it) It's basically business as usual for me, but with an add
This sounds crazy, right? But it's true. At the end of my work day today, I gave away $5,000 worth of free advertising per month. Here's why.BackgroundMy primary site is a digital magazine in a very specific Business to Business tech niche, monetized through advertising. It's event season in my industry, and all events are canceled due to the pandemic. This has actually been great for business, as old, large companies finally shift away from face-to-face marketing and towards digital advertisin
I've been using free screen recording software to create training videos for my staff, but they always have the watermarks of the software providers, only removable once you pay to upgrade.Then a friend changed my life.Macs come with free screen recording software included on every computer!Yep... turns out you can open up QuickTime player, navigate to "file" and select "Start New Screen Recording."I've just moved detailed instructions over to a new training module:Mac Users: Record Your Screen
January 21, 2020
This is a cautionary tale about being prepared. I am mid-way through my first work-cation of the year - the Philippines, if you are interested. Volcanoes, bali-belly and infrastructural issues aside, I hope this helps you keep your failsafes up to date!OOPS!I packed my trusty laptop, jumped on a plane, stopped for a day to catch up on work in Manila, then took a 12 hour ride to a remote village in the mountains. Had my Phillipines data plan all set up so I could stay connected, had my charger h
Hi all,The other day I got a lifetime subscription fto Scopio for just $29, via the store. They are offering the same deal again for the next 6 days on this link: has thousands of images, and there are no licensing fees payable for most uses. Kind of like Shutterstock or other premium image sites, but without paying to actually use the images once you download them.In terms of image quality and quantity, it s
June 13, 2019
On behalf of a client, I have just put together the most intense sales funnel of my career so far. Here are the key criteria:Must leverage my entire existing audienceMust engage a wider audience than my ownMust re-engage audience members who drop out of the sales funnelCan you see how it works?HINT:The articles are all hosted on my website.
Sometimes we wonder why we have not achieved what we want. We wonder why our hard work has not already yielded success. In short, we lose track of how far we have come and how we are going to get to the next point!Personal experienceBusiness has been fairly good recently, but it has taken a long time to get here. While taking stock and trying to figure out why, so that I can focus on what works and what doesn't, I came to a surprising realization. My entire focus had changed from where it was 6
January 28, 2019
The following story is a personal experience. Although it's not directly related to my online business, I still learned a valuable lesson.Your Brand Matters!Over the weekend, I went to a small brewpub startup who bought some kegs from my beer company.That terrible photo above is a beer font with only one tap representing a brand. My brand. All the other beers were available, but not branded. Let's look into this!All of these taps had beer connected. Some of it was quality beer. However, no one
Late last year I formed a small media company, taking over their digital assets, most notably two successful news websites in a highly targeted B2B niche.COSTSOne of the immediate problems to resolve was the high costs of managing the digital assets. The highest (non-HR) cost was their mail database - we used infusionsoft at $300 per month. That's $3,600 per year. I switched to Mailchimp and cut that by a third, although as the subscriber base continues to grow, so will this cost (worth it!)The