4 Flagrant Copy Errors To Be Aware Of And How To Correct Them

byricksr

436 followers

Updated 9 years ago

The only reason to have marketing information, information that talks about your company, products and services, is to sell those products and services…. To get a prospect to connect with you… To get a prospect to buy what you are marketing or to get that customer to buy your product or service again.

That’s it. There’s no other reason for creating marketing literature. Not Anything.

If you stop making these mistakes, there’s a good likelihood that you will see a measurable improvement in the consumer response to the information that you are marketing.

Flagrant Error #1: Your Copy Focuses On You, Not The Prospect

One’s self-centeredness is what kills a lot of marketing copy and the blogs and posts that copy is in…because the marketer leads with the seller and what he is selling… inundating the prospect with information about who the seller is, what he’s doing, how long he’s been doing it and on and on.

Who cares about the seller?

Answer… The seller cares about the seller!

The first thing a prospect should see when reading your marketing information - is himself...something that is of use to him…something that makes him feel good.

Success in reaching your sales objectives will more than likely be reached to the extent that your prospect feels that you are there for him, you can help him, and that you care for nothing so much as for him!

Flagrant Error #2: You Think Your Audience Is As Interested In What You’re Selling As You Are

No one will ever be as interested in your products or services as you are. One must focus on the wants, needs and dreams of your audience for they are the ones who can provide you with the lifestyle you desire. Nothing more.

….. Because all that matters to your prospects is just one thing..

“What’s in it for me?”

Flagrant Error #3: You Don’t Have A Major Client-Centered Message One That You Pound Home Again and Again

A marketer’s audience is besieged with marketing offers every day all day…. Many of whom may be half-distracted at the time they see the marketing message. As Internet marketers, there is just a very short timeframe to get a person to take action NOW…. This means:

• address prospects self-interest
• stacking prospect benefit on prospect benefit to create a plentiful meal of desireabilities
• create a sense of urgency… to take action Now
• to get the prospect to feel what he will be getting by taking action, but also what he will be losing by failing to take action now

By “acting now” the marketer’s audience gets the benefit that these magic marketing words promise if you use them in your content:

• prestige
• power
• luxury
• money
• dreams
• lifestyle
• freedom
• youthfulness

Flagrant Error #4: You Haven’t Frightened Your Prospects

Fear is one of the most potent prospect motivators… And particularly fear of loss….. So therefore this is why a marketer must strive to motivate their prospects through fear in general and in particular, fear of loss.

The fear you use in your content must be:

• immediate
• specific
• grounded in reality
• perceptible
• reinforced, time and again
• sustained by credible professionals

For your marketing content to be successful, it needs to excite the deepest hopes, wants and dreams of real people….. For it is only when the prospect takes action that you can do what is necessary to improve this person’s life…. Without fear, hope has no meaning and without hope people do not buy.