How Google Measure Web page Authority

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How does Google know what’s authoritative? The simple answer is that it has no single “authority” metric. Rather, Google looks at a variety of undisclosed metrics which may vary.

Googles first measure on authority was the page rank and how many links a page had for a page rank score,and the importance of a particular page or link.The actual words within that particular page link had great importance for the algorithm-while the actual content was taken into account.

Today googles artificial intelligence,google rankbrain,is yet another role in ranking,which involves over 200 major signals,which none of these have a single authority factor like the older days of page ranking.

Paul Haahr-one of google’s engineers says none of these metrics or factors ‘is authority’- whole bunch of things that we hope together help increase the amount of authority in our results,”.

The basket of factors it uses to arrive at a proxy for authority are something it hopes really does correspond to making authoritative content more visible.

Quality raters that google employs, were recently given updated guidelines on how to flag low-quality web pages.

Google hopes the feedback from raters, along with all its other efforts, provides results that better reward authoritative content.

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Recent Comments

13

Thanks for this informative post Rene. It appears Google takes both qualitative keywords as well as quantity of content into account to a greater degree!

Yes-they are tough! LOL:)

thanks for sharing interesting it all goes down to SEO

Always yes,keep on the content:)

So what do you think we need to get it properly ranked in Google?

SEO,keywords:)

Publish great content using jaaxy for keywords:)

How long do you think it'll take?

It takes seconds:)

Jaxxy won't let me subscribe and idk why

Sorry to hear that-very odd:( Maybe send Kyle a message,he can help as he owns it:)

Good idea

Wishing the best:)

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