Landing Pages and Google Ads

byrcharinhp99

3.6K followers

2 years ago

Disclaimer:

This post is not written for brand new affiliate marketers. It is mostly for intermediate affiliate marketers who have established Google Ads or who are planning to add Google Ads to their website. Before you consider adding Google Ads make sure you consult an affiliate marketing expert who has experience with this task.

Just because I blast posts daily does not mean that I am an expert. All it means is that I have done some general research and I have an affinity for blog posting. Doing daily posts also helps me learn how to incorporate AI-Generative tools into my website and into online business. However, for this post, I will add a separate link so that you can further explore the topic of Good Landing Page for Google Ads. If you have any questions leave them in the comment section.

https://my.wealthyaffiliate.com/training/what-is-a-landing-page-and-do-you-need-one/landing-page-options

What is a Good Landing Page for Google Ads?

A good landing page for Google Ads matches the ad copy and keywords. If your ad promises 20% off shoes, your landing page should showcase shoes at that discounted price. The call-to-action on your landing page should also align with the one in your ad text. Matching the ad and landing page sets visitor expectations and leads to higher conversions.

How Do I Improve My Landing Page Experience in Google Ads?

There are several ways to improve landing page experience:

Improving Page Speed

Fast page speed leads to higher conversions. Reduce image sizes, minimize HTTP requests, compress files, and leverage browser caching to speed up load times. Strive for sub-3 second load times on mobile.

Mobile Optimize Your Pages

With over 50% of traffic coming from mobile devices, a mobile-friendly page is essential. Use a responsive design, increase tap targets to at least 48px, and simplify content.

Making the Page Relevant to the Ad

Ensure your landing page content matches what was promoted in the ad. If advertising discounted shoes, the products on your landing page should reflect that offer. Relevancy leads to higher conversions.

Personalizing the Page as per the Audience Segment

Tailor content to audience segments when possible. Display relevant products, messaging, images etc. based on location, keywords, or other factors used in audience targeting.

Making an Easy to Navigate Page

Remove unnecessary distractions and make key actions obvious. Use whitespace appropriately and make buttons contrast with the background.

Adding a Clear CTA Button

Call-to-action buttons should use high contrast colors and descriptive action-driven copy like “Buy Now”. Make them large enough to tap on mobile.

How Do I Advertise My Landing Page on Google Ads?

To direct Google Ads traffic to your landing page:

1. Sign into your Google Ads account

2. Click on Keywords

3. Add the Final URL column

4. Click the Final URL field for each keyword and enter the landing page URL

5. Click Save

Now traffic from those keywords will hit the specified landing page.

Should You Use Landing Pages for Google Ads?

Dedicated landing pages are essential for Google Ads success. Send traffic to targeted pages that speak directly to the advertised offer. Avoid sending visitors to your homepage where they can become distracted.

With landing pages, you can tailor the experience to the specific ad and segment while making the desired action straightforward. This leads to higher conversions and a better return on ad spend.

Do I Need a Landing Page for Google Ads?

It’s highly recommended to create dedicated landing pages for Google Ads campaigns. They provide a focused user experience that converts at a higher rate.

Sending traffic to your homepage results in high bounce rates since visitors cannot easily find the product or offer they clicked on. Without custom landing pages, you miss out on conversions and pay more per lead or sale.

Do Landing Pages Rank on Google?

Yes, landing pages can rank on Google. There are two types of landing pages when it comes to SEO:

SEO-Focused Landing Pages

SEO-focused landing pages contain detailed content designed to rank for specific keywords. These pages may convert visitors at a lower rate but earn organic search traffic.

Conversion-Focused Pages

Conversion-focused landing pages contain minimal content and focus solely on getting visitors to convert. They rank poorly in organic search.

The best practice is to combine both strategies - provide lengthy content optimized for SEO closer to the bottom of your landing pages. Use clear calls-to-action and conversion-centric design at the top. This attracts organic traffic while maintaining conversions.

How to Optimize Landing Pages for Conversion

Here are some best practices for optimizing landing pages to increase conversion rates:

Engaging Headlines

Craft attention-grabbing headlines that communicate value clearly. Avoid vague language.

Effective Layout

Use whitespace appropriately and avoid crowded pages. Subheadings make scanning easier.

Prominent CTA Button

Call-to-action buttons should have high contrast colors and use action words like “Sign Up”.

Persuasive Copy

Use simple, specific language focused on benefits over features. Empathize with visitor pain points.

Social Proof Elements

Build trust with testimonials, expert opinions, third-party reviews and verified success stories.

Relevant Images

Include images that visitors identify with and that portray desired emotions.

Explainer Videos

Short videos can demonstrate complex products and increase engagement.

Mobile Optimization

Go beyond just responsive design. Simplify layouts, shorten copy and adjust visuals for small screens.

Continuous A/B Testing

Regularly test page variations to determine which layouts, copy and designs convert best. Refine over time.

In addition to on-page optimization, growing your email subscriber list can provide a steady flow of visitors to your landing pages. Integration tools like MailOptin make it easy to convert website traffic into email signups.

By following these optimization and lead generation best practices, you will see greater landing page conversions over time. Conduct ongoing testing to determine what resonates most with your visitors.

Final Thought:

Dedicated, conversion-optimized landing pages are essential to succeed with Google Ads and direct-response marketing campaigns in general. While achieving top rankings in organic search provides sustainable traffic, converting those visitors still requires landing pages tailored specifically to the advertised offer and target audience.

Optimization is about finding the right balance between conversion rate and SEO through an iterative process of continuous testing and refinement. Growing an email list provides fuel for your optimization efforts by delivering more visitors to convert.

Happy Landing Pages!

Rachele