psicology of color and how infuence in marketing decisions

byRafaelorozco

293 followers

7 years ago

Knowing how to seduce the mind is a powerful marketing strategy. Because he knows how it works and processes all the information from his brain to the big brands an exact way to seduce you and attract you to your client portfolio.

You can imagine what it will do for you and your business to know how to seduce the mind of your prospect, to test you for huge competitive advantages. So, today I'm going to reveal to you, two secrets that a newspaper uses by the marketing experts, but very few are encouraged to share/

The primitive brain processes images 60,000 times faster than any text. It is believed that 90% of all data processed by our brain is visual and it is easier to remember

It is known that the brain is particularly attracted to ... images of sex, danger and food, however, is also triggered by the use of facial expressions, therefore the implementation of the same, can help to capture quickly Prospect Care And obviously, it can be a very beneficial advertising strategy.

If the other aspect that generates an immediate attraction in the brain of your prospect, you can mention that more than 60% of our feeling about a product only by the color of your presentation.

It is proven that different colors, can send really different signals to our brain and activate (or not) in some specific way. 80% of the recognizable brand comes from its color alone and you should know that color has a profound effect on our decisions.

Let's look at a brief list of the emotions that wake up and produce some colors in particular:

Blue: safety, reliability, serenity.

Yellow / Orange: vitality, positivity, brightness.

Purple: spirituality and mystery.

Black: value, prestige and sophistication of a product. Used by major Italian fashion brands such as Armani, Gucci, Versace, Dolce & Gabbana.

Green: calming, health, freshness. Ideal for attracting cosmetics from the looks of the environmental aspect (as does the coke with its light of the line)

Red: health and victory.

Before deciding which colors are chosen for your application, or a new product launch, you need to identify the group or group of people that make up your specific niche market.

Misconceptions around the psychology of color

it’s likely because personal preference, experiences, upbringing, cultural differences, and context often muddy the effect individual colors have on us. So the idea that colors such as yellow or purple are able to evoke some sort of hyper-specific emotion is about as accurate as your standard palm reading.

But there’s still plenty to learn and consider if we humbly accept that concrete answers aren’t a guarantee. The key is to look for practical ways to make decisions about color.

Now you can choose what is your favorite color. Have a blessed day!!!!