My perfect average massage client

I was on a workshop today on learning how to influence rather than persuade people to make massage sessions with me. The instructor, called me out for demonstration and asked me to close my eyes and answer a few questions. Here are the questions and my natural instinctive replies, by the way I was somewhat resistant to some of the questions but was encouraged to just go with it. My answers came partially from an internal image of my current average client, and from what I would like my average client to be.

Let's describe your best average client, just respond with what comes to you.

1. male or female: female
2. how old are they (specifically): 35
3. what color is their hair: auburn
4. Is their hair wavy or straight: straight
5. what kind of body type: curvy, slightly heavy
6. what income do they earn: $75,000.00 per year
7. Social status: married with children
8. What kind of clothes do they were: Casual - relaxed
9. what are her specific interest: cares about taking care of herself
10. What is her name: Sarah

Now, this may seem to be a strange exercise. But the revelation that came next is astounding.

This is my niche, Sarah(fictional name) is the person I need to write to in my blogs, the person I'm trying to attract and that will be attracted to my offering. I can walk through a crowd and pick her out and know that she will respond to me because she is exactly the type of person who wants, needs, understands, and can afford my services.

You cant's sell to everybody, but you can influence those who fit your niche

- Royce