Are you using video?
Video is a very powerful medium and when included in a website can bring many benefits. You can of course make your own videos which can be from the very simple (you speaking) to more dramatic productions. The very simple ones though can be just as effective and will certainly help to build an audience and fro you to bond with them.
Another tip which is quick and easy is to embed a video from Youtube into your blog posts and let someone else do the explaining!
Are you using video?
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Have not to this point, however am becoming more comfortable with the idea
Sami