Webmaster tools strategy
I am trying to improve my understanding of webmaster tools and I have reviewed Jay's video and I understand the basics (I think). I am looking at another web page to get some ideas and the author has this paragraph:
"Within the "Search Queries" area, you'll have the opportunity to see the "top pages." This metric tells you which content on your site gets the most impressions and clicks. You can identify low-hanging fruit opportunities that are easy to capitalize on.
For example, if you have content that gets a great CTR but is ranking on Page 2 of the SERPs, you could build some links to that page in order to bump it to the first page. If you've been working hard to optimize content that's not getting traction, you will often find other pages that are organically capturing visitors and can adjust your strategy. The key here is to understand that sometimes your audience focuses on something unexpected, and by uncovering that information you're able to deliberately build your strategy to make the most of it."
The first paragraph is easy. The second one seems to me that the author is trying to suggest more than one idea for a strategy but does not explain what they are. I may just be misreading.
When he says "you could build some links to that page in order to bump it to the first page", where should I put the links? Other pages or social networks or does he have something else in mind?
Can anyone explain his second sentence in the second paragraph?
Thank you.
Doug
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link building is getting your site seen on other higher ranking sites. there are many ways of doing this blog commenting, article directory's ect look for info on back-linking.
I like your post and I'm asking myself the same question. How do we do this? Hopefully you will get a respnse I will be watching.
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good information helps me understand a bit better trying to make sense of the google stuff to... I think it means have some good quality links, some of my links are not about selling something but more information to help the customer.. thanks for sharing the snippet