Seo tools tips for any business!
Published on June 11, 2017
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Tips for Building Your Business through SEO Tools written by: Sam&Iris Richardson
Tips for Building Your Business through SEO Tools
Building a business today is rather simple. You start with a concept for a service you want to provide, build the business plan on how you plan to offer these services to customers, then file the legal paperwork to get your business license and tax-ID number and you're ready to go – right? The truth is, that's the easy part. The hard part is finding creative yet, cost-effective ways of locating customers and having them find you through online search's on Google and other search engines. This is why building your business by using the right SEO tools for a business website is quickly becoming the most successful way of launching your business.
Whether you have a physical location or sell goods and services online from home, the most difficult part about starting a business is developing your consumer base. Most business owners understand the value of building a high-quality online presence through an elegant and user-friendly website, but how can you easily drive traffic to that website organically?
Listed below are a few important tips for developing a website that will be search engine friendly and a few important tools any smart business owner should use to maximize their search engine optimization programs.
First – Written Content is King
The absolute first thing you must have in order to start an SEO program is exceptionally written content that is natural, authoritative and has strategic keywords placed within the content of each page of your website. Today's search engines will rank pages based on an incredibly hard to predict and keep up with mathematical algorithm that factors in many variables to rank pages higher than others. However, across the board, the first thing they consider is the quality of the written content.
Second – Install Website Back End SEO Tools
Once you have quality written content for your website, building a site that will maximize SEO opportunities without a huge expense is the next step. Most small business owners see the value of building their websites using a CMS or content management system platform, such as WordPress for example. These types of websites are easy to upload and add fresh content to the website, create new pages and even enhance your search engine optimization program.
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If you build a WordPress site, there are several FREE SEO Tools that you can install as free plug-ins for the site including:
· WordPress SEO by Yoast
· SEMRush
· Google Keyword Planner (Requires a Google Ads account for free, but you can pay a small fee to use it without placing Google Ads)
· LinkPatrol
Downloading and installing the plug-ins is an important SEO tool. However, knowing how to use them best is the key for optimization success. Make sure to research how to use these tools as there are several online tutorials hosted by SEO professionals for free.
Third – Set up Google Analytics
When your website is built and you have the site optimized by using the right plug-ins correctly, the next evolution is adding a Google Analytics account. It's a 100 percent free SEO tool and provides is the most powerful resource to generate traffic to your website. The program itself allows you to:
· Create individual SEO and online marketing campaigns and monitor success / failure.
· Monitor website visits, page clicks, time spent on site and even conversion rates.
· Complete additional keyword research and create Google Ad campaigns.
Like the plug-ins above, there are several free online tutorials on how to best use Google Analytics.
The goal of search engine optimization has always been to drive potential customers of your business to your website. The strategies and SEO tools always evolve and it's a process that requires a lot of work, dedication to the craft and frequent changes to site content in order to maximize the program. However, if you start with the three critical SEO tools to launch a business' online platform as indicated above, you'll have a solid baseline to begin this process.
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