Getting It Straight With SEO From The Beginning!
Getting It Straight With SEO From The Beginning!
Written By: Sam&Iris Richardson
What is SEO? SEO is an acronym for Search Engine Optimization, it is essentially a set of rules that websites or blog owners can follow to optimize their websites for search engines to improve their rankings. Additionally, SEO tools are an excellent way of increasing the quality of websites, as SEO makes websites easier to navigate.
Consequently, a website can become more friendly and faster for a user. SEO tools can also be acknowledged as a framework, this is due to the existence of rules, guidelines, and controls that can be followed to improve search engine rankings.
Why are SEO tools so important?In today’s competitive business market, SEO has become significantly more beneficial and important. Millions of users use search engines each day, looking for answers to their questions, solutions to their problems and for business services and products to purchase. From a business owner’s standpoint, using SEO for a website, blog or eCommerce store can aid in growing their business by attracting potential customers, which can aid in meeting business objectives.
SEO tools are very important because the majority of users on search engines are more likely to click on the top 5 suggestions on a search engine results page (SERP). Therefore it is vital that website and blog owners take advantage of this by implementing SEO tools that will attract visitors to a website or customers to an eCommerce store.
Additionally, SEO tools can be utilized to put you ahead of your competition. If there are two competing websites selling identical products, the website that has incorporated SEO tools is more likely to rank higher thus attracting more customers which result in more sales.
What are SEO tools?It is important to note that, SEO is not a static process, but rather a framework compromising of guidelines, rules, and stages. SEO tools can be divided into 6 essential types, namely:• Rankings• Link Building• Link Removal• Technical SEO• Content Effectiveness Building• Keyword analysis
Ranking SEO tools: It is important to know where exactly your website currently ranks, this allows you to track accurately what online marketing strategies are working best. This is to aid in encouraging traffic to your site. A free SEO tool that can be used for finding a website's ranking is Google Search Console. Google’s very own SEO tool can be used to help website owners monitor the performance of their site.
The ‘Search Traffic Tab’ and the ‘Search Analytics’ tabs can be used to find out the keywords your website is currently ranking for. This SEO tool is important as it can be used to find the target keywords you should be incorporating into your website, this should aid in improving your rankings onto page 1 of the SERP. SEMrush can also be used which is a premium tool that allows you to track keywords and domains from any geographical location; this allows you to find your competitors and improve the keywords on your websites.
Link Building SEO tools: This is also a crucial SEO tool as building links is an important factor in website rank building. LinkMiner Plugin is a free tool that can be used for broken link building; the plugin essentially checks a page for broken links and displays data related to the link. This allows a website owner to fix broken links on their website. Link building is also an important tool because it relates to writing strong content on a website, which raises awareness of the website's existence and rankings.
Link Removal SEO tools: This is only a necessity for websites that need to remove links that are negatively affecting the rankings and navigation of a website. The free tool Disavow by Google can be used to highlight sites to Google that you don’t want to be linked to your website.
Technical SEO tools :This involves analyzing the ‘back-end’ of a website, to remove SEO inefficiencies; Woo Rank Plugin and Screaming Frog are both premium technical SEO tools that can be utilized to ‘scrape’ a site. Both plugins provide page titles, Meta data, status codes and Meta descriptions into a spreadsheet to outline important issues with a website that the owner needs to address. These SEO tools are vital because they highlight missing titles, duplicate pages and much more; these are issues that could be potentially preventing a website from ranking well.
Content Effectiveness Building: The ability to highlight the positive and negative impacts of content on a website is necessary to find new ideas and optimize existing content. The free tool Outdated Content Finder can be used to find content ideas for a website. You simply search for the term you want to rank for, or a general topic to write about.
Then you enter the date parameters and read older content that has been posted for the topic. This can be used for inspiration to update older articles; you can also get in touch with the original writer and ask if they would be interested in an updated version.
This SEO tool is important as it aids in reducing the time it takes to come up with creative and unique content ideas. The premium SEO tool for content effectiveness building for WordPress is Yoast WordPress Plugin; this can be used to ensure that the existing content on a website is SEO effective. This keeps your content in check by using a traffic light system. Buzzsumo which is also a premium tool can also be used to quickly identify content that is working well for your site.
Keyword Analysis: It has been stated that SEO cannot exist without keywords. Keywords guide search engine users to a website. Uber suggest is a free SEO tool that can be used to create a detailed list of keywords to incorporate into your website. Keyword Analysis SEO tools are important for providing ‘hidden opportunities’ by highlight keywords that can increase the traffic to a website.
Ultimately, SEO tools are very important as they generate valuable traffic for website owners.
Mindset Is Key,