Entering title
Well, new-by here.
I have no idea what to write right now and to a lot of people it might sound hilarious.
Reasons for writing:
Reason #1: I just want to make my first post.
Reason #2: Sometimes the topic does not matter but the approach and your view upon the idea. (in this case the idea is "Enter title":))
And it concerns sales also. You can sell the best product and get none of the traffic and sell modest and recurring product and get all of the traffic.
Example 1:
Take the example of various web-sites, all trying to sell the same thing: clothing (not trying to offend anyone, admiring here:)). You have to be an expert to sell the same thing twice. To sell something on the "over saturated" market. But yet, it is not impossible, and there are proofs.
What I'm trying to say is no matter if your neeche is overly used, you can make it special. Take for example Zipcar, a company that allows you to rent cars hourly. It is their idea of an hourly rate that made the difference. They used cars like everyone else and roads like everyone else...They invented their concept.
I'm not trying to say that you should be an inventor. Wait, I am!! You should invent your website! No matter if it is just sales you're doing! Leading traffic to your store is absolutely relevant but you want those customers to keep coming, returning...
Example 2:
Let's see, I would like a puppy with a green tail and red ears. Could you get me that kind of animal? No, but you could MAKE ME CHANGE MY MIND.
And that's what we do. You lead your customer to your website for a specific keyword, but eventually they end up buying everything, because you're awesome.
"The duck eats the cheese, the cheese is taken by my mom, my mom goes to work, she works in an airplane company, the airplane company has their website, the website sells the tickets, the ticket to Paris costs $50 dollars, $50 dollars are in my pocket(...)"
....Let's end this, I take the 50 and buy the ticket and go to Paris. :))
You get the picture right?
Conclusion:
Get the idea out of your head, find key words, elaborate around that key word, try to understand your customer, find what he needs. For the last one you should analyze your website content (that is where brain gets in) and understand the type of customers it attracts (I'm not gong to do the psychology here for you, you do that!). Everything matters, from font to background colors, organization of content and content itself.
See what I've done here! I started from nothing, by "Entering title", and ended up right here on the bottom of the text with certain "things said". Well, some will find them useful, some will say its "preschool" but I say "nough said", I've done my job and I aim for the audience who like it!
Best wishes and...
Cheers,
PonyTail
Recent Comments
1
I enjoyed the post Sanja!
Was looking for a title now going to Paris.......love it!