Your Lead Magnet's Landing Page

byphil1944

8.5K followers

2 weeks ago

Your Lead Magnet's Landing Page

In previous WA blog posts, I've covered the importance of having a Lead Magnet, an e-book in PDF format that you can give away to your visitors in exchange for their names and email addresses.

In this way, you build up a list of prospective purchases of your affiliate products. And, as they say, the money is in the list.

I've covered using AI as your personal assistant to help create the e-book and other software to create an attractive e-cover.

Now let's look at making this work. Collecting names and email addresses, storing them in a database, allowing the visitor to download the e-book and starting to send them a series of emails.

Wouldn't it be great if this could be totally automated?

Set it up once, and thereafter it all happens automatically with no further input on your part.

Here's the good news.

That's exactly what I'm going to cover here. And it all starts with...

The Landing Page

What Exactly Is a Landing Page?

This is a question that puzzles many of my fellow members and I've posted articles previously to try and clear it up.

The problem is that many people over-think it. They believe that there's something special about the format or design of a landing page.

There's not.

By definition, it's a page that you want your visitors to land on (the clue's in the name, isn't it?) and take a desired action. The desired action could be to join your list or to buy the product you are promoting as an affiliate.

The landing page could take the form of a lead magnet with an opt-in form, as I'm going to describe here, but it could also be a review page for one or more related products with affiliate links attached to them. For example.

You will typically advertise your landing page to your prospective action takers. Advertising will take one or more of three forms:

• SEO. You create articles, usually in the form of blog posts, targeting keywords that your audience might be searching for and these articles contain links to your landing page. This is free in terms of money, but requires an expenditure of time.
• PPC. You create Pay Per Click advertisements. also targeting keywords that your audience might be searching for, on platforms such as Facebook, Google Ads and Bing ads. This requires minimal time but costs money.
• Social Media. You establish a presence on social media platforms such as Facebook groups, Pinterest, LinkedIn and others, with links to landing pages. This can require a high expenditure of time and you can also spend money to promote your presence.

One other thing about landing pages.

Some people remove all navigation from a landing page. No menus and no links elsewhere, other than to the desired action.

The belief is that presenting the visitor with only two options, take the desired action or leave, increases the chance that they will do the former. It's essentially a matter of removing distractions.

I don't know if it's true.

How Do I Build My Landing Page?

It shows the e-cover, along with the first few lines from each chapter. These were simply copied and pasted from the book itself, so no new content writing involved.

The idea is to give the visitor enough information to decide that they want the book.

And when they scroll down to the information from the last chapter, this is what they see.

After reading the last chapter, they see a form that asks them to enter their name and email address and then click the button Please Send My Free Book.

I've made it as obvious and as simple as possible for them to get the book.

How Do I Capture My Visitor's Name and Email Address?

This will differ according to what facilities you have installed on your website, but the one thing you must have is an autoresponder.

I use the Thrive Suite to provide the form template and to link it to my autoresponder but you can use a form provided by your autoresponder itself. As each autoresponder is different, you will need to follow their particular instructions.

How Do They Download the Product?

Your visitor has entrusted their name and email address to you and you must reciprocate their trust immediately by giving them what you've promised.

You must get the book they've requested into their hands with little or no delay.

This requires two things.

A download page that they are taken to immediately and the e-book itself in a folder on your website that it can be downloaded from.

It's also a good idea to include a link to the download page in the welcoming email, in case they missed it the first time.

Upload the E-Book to Your Website

You should have the e-book as a PDF file in a folder on your local computer.

Now you need to have it in a folder on your website.

I use FileZilla, a free software package that allows you to transfer files between your local computer and your website with an intuitive drag n drop interface, similar to Windows File Explorer.

Using FileZilla, connect to your website and create a new sub-folder (I normally use the nice and obvious free-product to contain all my lead magnets for a given website). Then copy your lead magnet's PDF from your local computer's folder to the free-product folder in your website.

The product can now be downloaded using the link https://your-website/free-product/lead-magnet.pdf, substituting the appropriate names, of course.

Build Your Download Page

Let me just say one thing up front.

It's really important to make your download page no-index, so set that up as soon as you create it.

The only way anyone should be able to reach your download page is by giving you their name and email address in your landing page, so it's really important that it can't be found by a Google or other search engine keyword search.

You may recall from my article Affiliate Marketing for Seniors: Create a Lead Magnet that I described how to create your e-cover in three different sizes.

I use the Small size as the first thing the visitor sees in the download page. This is just to remind them of what they are about to download.

I know, this is allowing for a very short attention span. Just think of it as reinforcement 😁.

This is followed by a button with the text "Download the Book Now" so that when the subscriber clicks on it, it fetches the PDF from the free-product folder in your website and opens it in a new tab.

I always include words underneath the button to explain what will happen.

The PDF opens for immediate gratification, but they can save it to a folder of their choosing to read and/or print later.

If you're using Thrive Architect, this is just a matter of dragging and dropping the button element to where you want it to appear and adding the path to the PDF for download. You can also set button parameters for shape, size, color, text and so on.

I assume that the WordPress block editor has similar facilities.

Summary

I've covered elsewhere the importance of creating a Lead Magnet and using it to add visitors to your list for subsequent product promotion.

This article showed you how to implement that on your website by:

• Building a Landing Page
• Promoting Your Lead Magnet on Your Landing Page
• Capturing Your Visitor's Details on Your Landing Page
• Adding Their Details to Your List
• Triggering an Email Automation, Starting with the Welcome
• Uploading Your Lead Magnet to Your Website
• Providing a Download Facility

This is perhaps an advanced technique, but one well worth mastering.