How We Think_ Perception, Memory, Judgment - Infographic Version

byPaulChetwyn

2.1K followers

1 hr ago

• Circle 1: Perception – “What I notice now”
• Circle 2: Memory – “What I remember”
• Circle 3: Judgment – “What I decide”
• Overlapping center: Reality (Filtered)

Section 2: Bias Warning Icons

• 👁️ Perception → Attention bias, expectation bias
• 🧠 Memory → Distortion, emotional coloring
• ⚖️ Judgment → Cognitive shortcuts, overconfidence

Section 3: Business & Sales Application

Sales Example:

• Perception: “Customer looks uninterested”
• Memory: “People like this never buy”
• Judgment: “Not worth the effort” → Lost sale

Corrected Approach:
Pause → Ask → Clarify → Re-engage

Better Leaders Ask:

• What am I assuming?
• What am I remembering incorrectly?
• What evidence do I really have?

Training Module Use

• Leadership workshops
• Sales team onboarding
• Conflict resolution training
• Faith or values-based leadership sessions