Instagram Content Writing Guide (That Gets Seen)

byPaulChetwyn

2.2K followers

12 hrs ago

🚀 The First Truth

Instagram is not a photo app anymore.

It’s a:

• Discovery platform
• Education platform
• Trust-building platform

Your writing now matters as much as visuals.

🎯 First Step — Know What Your Post Is Meant To Do

Before writing, decide:

Is this post meant to:

• Teach?
• Inspire?
• Build authority?
• Start conversation?
• Sell?

If you don’t know the goal, the algorithm won’t either.

✍️ Second Step — The Hook Is Everything

People scroll fast. Your first line must stop them.

Strong Hook Examples:

• “Nobody tells beginners this…”
• “This mistake is killing your growth.”
• “If you’re doing this, you’re invisible.”
• “I wish I knew this sooner.”
• “You don’t need more followers. You need this.”

👉 The first line should create curiosity, pain, or promise.

🧠 Third Step — Write for Skimmers

Instagram is not a place for long paragraphs.

Use:

• Short lines
• White space
• Emojis for structure (not overload)

Example format:

❌ Big block of text
✅

Point 1
Point 2
Point 3

Clear. Easy. Scroll-friendly.

💡 Fourth Step — Give Value Fast

Every post should answer:

“Why should someone care?”

Types of high-performing content:

✔ Tips
✔ Mistakes to avoid
✔ How-to steps
✔ Myths
✔ Lessons learned
✔ Behind-the-scenes

If someone saves your post → algorithm pushes it more.

🗣 Fifth Step — Write Like You Talk

Instagram rewards human tone, not corporate voice.

Say:

• “Here’s the truth”
• “Let’s be real”
• “Most people get this wrong”
• “I learned this the hard way”

People connect with people, not brands.

🔥 Sixth Step — Add a Soft CTA (Call to Action)

Never end a post flat.

Use:

• “Save this for later”
• “Comment ‘YES’ if this helped”
• “Which one are you guilty of?”
• “Follow for more tips”

Engagement = reach.

🧩 Seventh Step — Use Keywords in Captions

Instagram search now works like SEO.

Include phrases people search for:

Examples:

• “affiliate marketing tips”
• “how to grow online”
• “social media strategy”
• “email marketing for beginners”

Put them naturally in the caption, not as hashtags only.

#️⃣ Eighth Step — Smart Hashtags

Use:

• 3–5 niche hashtags
• 2–3 broader hashtags
• 1–2 branded hashtags

Not 30 random ones.

🧠 Easy Caption Formula

Hook
↓
Problem
↓
Quick solution or insight
↓
Value points
↓
CTA

🧨 What NOT To Do

❌ Long motivational essays with no structure
❌ No hook
❌ No value
❌ Hard selling every post
❌ Posting and disappearing

🌟 The Final Rule

Instagram writing is not about sounding smart.

It’s about:

• Being clear
• Being helpful
• Being relatable

Clarity > cleverness
Value > volume
Consistency > perfection