Is writing such a big deal?

Don't worry, this isn't going to be a "writing is a piece of cake I don't know why you can't do it" type of post. Far from it. Writing comes naturally to some and far less so to others.

I'm one for whom it was a real struggle.

I always read a lot, which was a help, and I've always loved books, never having less than five on the go at any one time. This thrills my wife, who does nothing but admire the two whole rooms I've commandeered as libraries and the books under the coffee table, by the side of the bed and even in our downstairs cloakroom. Every time she berates me about the bibliophilic chaos I leave in my wake, she listens to my half-hearted apologies and promises to clear up, then gives me one of those Stepford Wives' smiles that has me searching my dinner for pieces of ground glass.

When I was seriously studying English Literature at school my grasp of English put me in the top two for essay writing. My close rival and I were polar opposites; she could write page after page while I had a gift for distilling the essence of a point, writing it down and spending the next hour cleaning the nib of my fountain pen. She out-scored me because she had a gift for writing fulsome prose which my analytical, reductionist brain couldn't do. I hated writing, believing that it was for others to do and for me to read. Being mildly dyslexic didn't help either.

In later years my gift for succinctness paid dividends when writing websites, and I became known for making the unreadable, readable on technical sites, which are my specialty. Writing short pieces played to my disability too. Win-win.

However, calling yourself a writer while having no ability to really write has its downsides, and I worked to expand and build upon some pretty basic skills. As I've said many times, reading is the key. Have you ever read a few pages of a book and stopped to recap what happened in those pages, only to realise that the answer is usually "not much"? Me too, and it became my new hobby to analyse just how someone had stretched "he walked into the room" into three pages. It's not as hard as you think: Yes, he walked into the room, but what do we know about the room? What do we know about how he walked in? Why did he walk in and in what manner? And who is he, and what is his motivation? What childhood incident might have brought him to this room at this time? Who is he hoping to meet? What will they do? Seriously, you can do this for ever.

You may have seen a pretty thought-provoking video recently on social media. It concerns a man who's impatient. A boy nearly injures himself cycling behind the guy's car as he's reversing; he gets stuck in a queue for coffee, and another chap pushes in; a woman steals his parking space and walks blankly away, ignoring him; a door is allowed to swing shut in his face. You get the picture. Then a mysterious gentleman gives him a pair of "magic" glasses. They work like a piece of current software, providing labels overlaid on everyone he sees. The man serving his coffee is suffering from substance abuse and addiction; the woman driver's husband has just left her; the chap who pushes in is underachieving at work and has just been fired; the young boy is ignored at home and leaves the house every morning just to be in his own world.

My point is, nothing is ever all that you see. Everything and everybody has a back-story. Nothing happens for no reason.

When you're trying to write something always try to think of all the extra facts that will give the reader a better picture. Try to be complete, because you can always edit afterwards. Google loves long, relevant content now, so stick to your subject but offer value to your reader. He can get how tall and wide whatever you're selling is from the box. If that's all your going to give him why does he need you?

When you're writing for your website you're really talking to your reader. Don't just give him the bare facts, but give him the background on whatever your talking about. Recently a member here wrote a webpage about Soccer. He explained that the ball was made of leather, but might now be synthetic, that each team has eleven men, that only the goalkeeper can touch the ball.

But would the article have been more interesting if he'd written about the global phenomenon of Football. We would discover that some players earn more in a week than we might earn in ten years; that they attract a certain type of female girlfriend; that they have impossible to comprehend lifestyles; that many of them turn to alcohol and drugs both during and after their short careers. We could learn about true successes like Beckham, who turn into genuine role models; great sportsmen like Pele; the excesses of fan behaviour; great footballing disasters like the Man United Munich air crash, the Hillsborough disaster.

In short, football is more than just the rules, and your website is more than a description of something's size and weight.

Think about what I've written above. When I was at school I would have written the following:

"If you want to write long pieces, study how others do it and always give the reader more than the bare facts"

But that would have been no fun.