What is the difference between Raw Clicks and Unique Clicks in the WA Platform

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I am answering the question of What is the difference between Raw Clicks and Unique Clicks in the WA Platform

Raw Clicks

• Definition: This is the total number of times your affiliate link has been clicked.
• Includes duplicates: If the same person clicks your link 10 times, it will count as 10 raw clicks.
• Good for measuring: Overall traffic, interest level, or effectiveness of your promotional content.

✅ Example:
If 5 people each clicked your link 3 times, you’d have:

• Raw clicks = 15

🔹 Unique Clicks

• Definition: This is the number of individual people who clicked your link at least once.
• Counts only once per person: Even if someone clicks the link 10 times, they count as 1 unique click.
• Good for measuring: The true reach or audience size of your link.

✅ Example:
Using the same case:

• 5 people clicked (regardless of how many times)
• Unique clicks = 5

💡 Why It Matters

• Raw clicks show how engaging your content is.
• Unique clicks tell you how many different people you are reaching.
• You want to aim for a high unique click-through rate to grow your audience and potential referrals.