Improve Your SEO - Check this Big Tip Out
At the root of being able to have our websites move up in rank is by understanding keyword research and SEO. I stumbled across an easy strategy that could really improve this. I did not see this in our WA training so hang with me a little and I will show you how in 3 simple steps
Step 1: Lets choose a search term. In my example I am using "Best Caribbean resorts for families'. Put this straight into Google. It will return 77.7 million pages of results (see yellow highlight) as shown under. The number is so high because Google pulls up everything associated with this term along with resorts for families; best resorts for families etc.etc. This can really muddle your research.
Step 2: Now let's try to improve this because you would need 10 lifetimes to look at 77M results. Put the same search term back into Google however this time lets use the All In Title operator (words joined together) before the same terms enclosed in quotation marks. See the image below
Notice this time Google returns 484 results. All these search terms will have the exact search terms 'best Caribbean resorts for families' no additional fluff that you are not interested in. Col huh? So you know you are competing against 484 pages with this exact search term.
Step 3: But that's 484 kindda of a lot right? So let's assume we wanted to long tail this a bit and search now 'Best Luxury Caribbean Resorts for Families'. Okay pop this into Google
Now you are competing against only 9 pages with this exact search term.
If you find this a pretty cool easy tip please hit the like button.
Of course I also welcome your comments and thoughts.
Take care,
Hugh
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Recent Comments
134
The various search operators can open up opportunities for sure; combine this one with the alphabet soup technique and doing keyword research, and the content opportunities pop off the page.
I just tried your example; Hugh, I am going off to create some content using this; thanks for sharing much appreciated. ( not in the " best luxury Caribbean resorts for families niche lol😁)
Hi,
Thank you for sharing! That's a nice little trick
But allow me an observation / fine-tune to your method.
The allintitle: operator is to show "ONLY" websites that have "the" keyword present in the title.
It's possible a website rank for that particular keyword and not have that exact keyword present in the title ;)
To get an exact match, you need to use the keyword in between the " " like you did, pretty much like jaaxy give you in the QSR (quoted search results).
With your example, I searched for the "best luxury Caribbean resorts for families" with and without the operator and the # of results remains unchanged, 2 results.
I would keep the process but cross-check using Jaaxy or any keyword tool to verify search volume.
Is good to go after keywords with little to no competition, but keywords with no search volume, won't bring traffic.
Cheers
Pedro
The good/bad thing about SEO people can do it differently and still be doing it right ;)
In my humble opinion, that operator should be used with care not to strip (too much) the results against "you".
Taking your keyword as an example I would use that operator (and others) differently.
Ex:
allintitle: "best Caribbean resorts"
» go for the main keyword and take some ideas and check who is ranking for what.
Then try this:
allintitle: best *caribbean resorts
allintitle: *best *caribbean resorts
allintitle: *best *caribbean resorts*
My idea is to brainstorm for keywords and check the volume on jaaxy, semrush, ahrefs, ubersuggest or any other keyword tool that provides that info and you have access to.
Jaaxy is good because if you are a WA member you have it ;)
With that technique got tons of ideas just need to check what works best for you!
Cheers
OK, let me break this down even further because I'm feeling Thursday Thick tonight!
If I just search for [Best Luxury Caribbean Resorts for Families] I get a return of 35 million 8 hundred thousand websites - that is because Google has returned any website that has ANY of those words in any order somewhere on the website.
If I then search for Best Luxury Caribbean Resorts for Families inside quotation marks like so:
"Best Luxury Caribbean Resorts for Families"
Google returns 5 results because there are only 5 websites out there that have those 6 words in that exact order somewhere on their website.
OK, so if add the operator 'allintitle' this should show all pages and posts that have those exact words in that exact order in the title section of their content:
allintitle: "Best Luxury Caribbean Resorts for Families"
returns 2 entries.
Impressive!
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Wow thanks HEAPS Hugh!
Took me a few days to get around to checking this post of your-which I'd held on to as thought it sounded interesting.
But for noobs like me, that is an absolute GAME CHANGER thanks brother!
I'll DEFINITELY be putting this stuff into practice....and saving this post of yours. Thanks again man, hugely appreciated!