023: OldMule & Bill67 discuss not all sites will make it!
WHOA!!! This does not mean you need panic!! (Rule number !).
As Bill67 rightly said, "Not all websites will make it!"
Even with my experience, there are no guarantees. Nowadays I can build a website in a day, check my SEO and keywords, hit the social media buttons - and fail!
What went wrong?
There are a heap of reasons but some of them we will gloss over here.
- The chosen niche is too competitive and it would take a lot more effort and time.
As taught in the classes, look for less competitive niches, those sites have probably been around a long time, have back-links, point to higher ranked sites and more.
Why pick a fight with the big players , especially when we are just starting out?
- Incorrect use of keywords.
It is too easy to get caught up in the wrong use of keywords. Not enough, too many, not on topic, content not actually related are enough reasons already. Take more time here, another day in your life before "launching" your site is nothing!
- Not setting up your All in One SEO, or similar plugin.
Have you checked this yet? Are the contents of those "Meta" boxes correct? Go to each page ans see for yourself. You may find that your content could be adjusted, added too, to gain better accuracy of the "market" you are aiming for. This is not difficult, go to your pages to see what is there!
- A single page blog can get ranked number 1 on Google.
Yes! Correct - type "Marketers Prayer" into Google, yes, I still rank number 1 against 12 million other pages. But! How many people will actually go to Google and type that in? Maybe absolutely no one! Fortunately I just wrote the blog for my great friends here at WA and was not actually thinking about it getting ranked at the time.
- Content! Perhaps the biggest problem of them all.
"Throwing" a website together is not the way to go. If you had a brick and mortar "shop", would you be in an old run down building, have no one to serve the customers and charge outlandish amounts for your goods? Of course not! So why are we leaving out this in our website? Are we on topic, have we added related images, - is there enough reason for someone to spend more than half a second on your page?
When you are starting out you need to consider your competition. Spend an hour at least studying the top 5 pages.
Try this!
Place your mouse in any white area of your competition’s websites - right click and select "view source".
You will see the code that creates the page - crazy looking stuff!!
BUT!! Only look near the top for the META: Description, Page title and Keywords.
Do not worry about any of it - just look for 3 lines.
meta - description .... describes the site, shows in google search results.
meta - keywords ...... see what they are getting ranked on
meta - title ............... page title they used.
This information is very valuable as a part of the research that should be done to know what you need to "beat"/"go for". Now try that on your own website.
Why not tell us in the comments what you discovered!
Please also see:
And these from Kyle and Carson:
http://d.pr/i/SjGhhttp://d.pr/i/WoYr
That my friends, is to me, the most important key to starting out with any website.
I appreciate your time and "hitting the like buttons" and really do love to read your comments too!
Thanks also to my friend Bill67 for his share.
Be blessed!
OldMule
Recent Comments
157
Thanks for the information, I will check a few sites. I took some web site development classes in collage a couple years ago, hopefully that will help me find what I'm looking for.
Good show my friend - but once you see those 3 lines you will "get" it I am sure - no code knowledge required.
Thanks OldMule. I will have to look at those Meta whatever. Haven't learnt what they are really for.
Excellent educational post. Thank you. A post to go back to and read over and over again from time to time.
Hi Andy, Andy.......thanks for the advice in a nutshell....still plugging along and hope to have this site together very soon. Thanks for all you share with us, Old Mule!
Suz
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How do I check traffic to my site because I have never checked it since I began in February.Some people join here and they want to know what traffic they are getting after a few days which to me is the wrong thing,I am aware that it will take a long time before you see any fruit for your labour and although I have almost given up at certain times I am going to see it through to the year anyway.
Have you created a Google Webmaster Tools account?