We are now getting into the FUN stuff! Search Engine Optimization, also known as SEO!

You have your website in place and now you want to make it SEO ready so that search engines can find it. Our goal is to get ranked in the BIG 3 engines, Google, Bing & Yahoo.

Do note that our focus is going to be primarily on Google though as they own over 85% of all search traffic, and over 95% of mobile searches.

But why do you want rankings in the search engines? Simple...

Website Rankings = Targeted Traffic = Revenue!

The rankings are the first step in creating an online revenue stream.

Today we are going to walk you through the set-up of a Wordpress plugin that is going to do a lot of the "dirty work" for you and will take care of the optimization of all your website pages/posts, meta tags, and other aspects that search engines look for when ranking your site.

I have created a "Setting Your Website Up for Search Engines" video walk-through of this training and please follow along as it will add a lot of clarity to how SEO works, but also how to install the The SEO Framework plugin.

 

Task 1: Set-up The SEO Framework on your site

Search Engine Optimization (SEO) is a very important aspect of any website's success.

In this task we are going to be setting up a plugin that makes our website code (the stuff behind the scenes of our website) friendly for search engines like Google so they can index and rank our sites properly. This is going to be very powerful for your website content getting ranked in search engines going forward, so DO NOT skip this task.

Since you activated the The SEO Framework within the last lesson, you should see the "SEO" item with your main menu now in your Wordpress back office. If you click on that menu icon, it will open up the plugin settings.


This is where you will be going to set-up your SEO settings for your website.

The main "Layout" section you are going to be updating here is the Homepage Settings section. There are two sections that you will be updating there:

  • Home Title - This is the title of your website that will show up when you get ranked in Google and other search engines. This won't actually show up on your site.

    You want this to reflect the actual title of your website that you created with your site, but also add something to make it a bit more captivating.

    Ideal Length: 40-60 characters, keep under 60
  • Home Description - This is a description of what your website is about and how it will benefit people. Don't overthink this part, you just want to be descriptive as to what your site is.

    Ideal Length: Under 160 characters

Although there are a TON of other settings, you are not going to need to update any of these at the moment, not for SEO purposes.

When you are done updating your Homepage Settings, scroll down to the very bottom of the page and click the "Save Settings" button.

Upon doing this, you are done. Your website is set-up and SEO READY! :)

A few important points things to take note of here about The SEO Framework:

  • You DO NOT need to "Upgrade". The free version is more than adequate for your needs.
  • You won't see these changes to your actual site. The work is done behind the scenes within your websites HTML code. It is making your code friendly for search engines.

Awesome, your website is all set-up for SEO now! As you build out your new pages/posts, they will automatically be optimized for Google and other search engines. If you have any questions about the set-up process, leave them in the comments below and we will give you a hand.

In the next lesson we are going to be discussing KEYWORDS, the root of all of your rankings, traffic and success online.


Premium Members Get Access to SEO Experts & HOURS of SEO Video Training!

Tasks 0/2 completed
1. Watch the Setting Your Website Up for Search Engines video walk-through
2. Set-up your The SEO Framework Settings


Top Helpers in This Lesson

Join the Discussion
Write something…
Recent messages
First time I've ever heard the word "niche" enunciated correctly on the World Wide Web.

Everybody insists that it is "Nitch" when actually it is "Neesh".

It is used technically to express an organism's place within the ecosystem and a business'/industry's positioning within the economy. It is now used in marketing a great deal too, as the word fits rather nicely.
Reply
jghwebbrand Premium
That is the Canadian pronunciation.
Reply
TheAbie Premium Plus
Thank you for posting.
Reply
It was nice to hear the correct pronunciation. I’ve always said it as “Nish” not realizing it was a long E sound 😊
Reply
jghwebbrand Premium
The pronunciation depends where you are from.
Reply
lhyler Premium
Ooookay, so this is the part that I always struggle with. I started making my "landing page," which for whatever reason, WordPress does not call it that.

I am still not sure if the "Hello World," is finally gone. And, the theme that was suggested for my niche, has a band in the middle of the page that tells the name of the theme when I view the page. I can't tell if that is visible to only me, or to the public, but it looks like it is public.

I have never found WordPress especially easy to use. This is like my fifth try over the years.

Any suggestions are welcome.

Laura
Reply
TheAbie Premium Plus
You can check trash in your posts tab for Hello World.

When you add content, this may go down as footer, You can try the URL in another browser to see, however most likely yes.
Reply
Hi there.

So I'm very passionate about golf and want my niche to be golf clubs, helping my audience hit the ball more pure, straighter, more distance, etc.

I was curious if "golf clubs" is too broad or if it would be better to narrow that down to specifically drivers, or irons, or putters?

Any and all feedback/input is greatly appreciated! Thank you!
Reply
TheAbie Premium Plus
Solid niche.

You ought to discuss an aspect of golf to a qualified group of people who would be your target audience (that could be beginners or another group you have in mind). You would help people by giving them advice on an aspect, walk them through your journey and then promote products however relevant.

Starting out with a subcategory and once completely exhausted you can scale out.

See example blog post below The more focused a niche website is starting out, the better chance it has to start having traction and traffic.

Please be aware you also need to create lots of content addressing issues related to your focused niche website.

Most important is to be passionate and genuinely interested in your niche
Reply
Thank you so much!! This is very helpful and greatly appreciated!
Reply
TheAbie Premium Plus
Most welcome!
Reply
Covers Premium
I personally don't believe that golf clubs is too broad because you can write articles to be even more specific. I'm not an expert like most of the community so lets what others think. I think its a great niche, I believe it was one of Kyle's examples in one of the beginning videos.
Reply
Hair121 Premium
A great niche that can go off in so many directions so definitely if you have a passion for this subject.

You can cover so many areas and it’s very much a popular sport so it will help others.

All the best with your journey
Reply
lhyler Premium
This sounds like a very interesting niche to get involved in! Good luck, and keep us posted!
Reply
jghwebbrand Premium
I would not narrow it down. It is good as it is.

You will be writing posts for people to read on your website - who would be the audience you wish to write for and help? You will be writing both informational posts and product reviews. What kind of questions would people be asking about your niche that you can help them with as well? Your informational posts are important to grow your traffic. Resource for questions: answersocrates.com and google search "people also ask" section in search results page. Looks like you have some ideas already "helping my audience hit the ball more pure, straighter, more distance, etc."

Very nice niche,.
Reply
JoshGodfrey1 Premium
Okay, I have been thinking about niches...

First idea is DJ controllers... Something I am interested in and quite popular.

Second idea... Home workout equipment, can have quite a few products on one website. Could also be divided by activity.

Third idea... Camping, specifically tents with option to grow in to accessories etc.

Any thoughts and feedback most welcome :)
Reply
TheAbie Premium Plus
You need aim for ONE focused niche with a specific group of people, I'd go with what's best resonates with me.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

Also as a niche is not a product vs a subject you would help people by giving them advice on an aspect, walk them through your journey and then promote products however relevant.

You ought to discuss an aspect of workouts or camping to a qualified group of people who would be your target audience (that could be beginners or another group you have in mind).

The more focused a niche website is starting out, the better chance it has to start having traction and traffic.

Please be aware you also need to create lots of content addressing issues related to your focused niche website.

Most important is to be passionate and genuinely interested in your niche
Reply
FashionDr Premium
I would do the website on either the DJ equipment or the camping equipment because they are fresh and new ideas.

And if later on you still want to do one on home workout equipment I would do it on the supplements and the work it takes to keep up the muscle mass that you achieve working out.

That is my suggest, I really don't see anything on DJ equipment and since that is your primary interest and passion if you will I would start with that one.

I would learn a lot of information on the subject because that will help you out with writing the content for the site then. You don't need to be an expert but you do have to be willing to learn about it so you can become an expert.

That is the fun of doing this business you learn as you go. Spreading your wings and broadening your horizons all at the same time.

I hope this helps you out and if you do need any help let me know and I will do my best in helping you out.

Best wishes
Mary
Reply
jghwebbrand Premium
All 3 of those would work as an individual niche website.

Which of the 3 do you know the most information about and its related problems so you could help people. You will be writing posts for people to read on your website - who would be the audience you wish to write for and help? You will be writing both informational posts and product reviews. What kind of questions would people be asking about your niche that you can help them with as well? Your informational posts are important to grow your traffic. Resource for questions: answersocrates.com and google search "people also ask" section in search results page.

Choose the one you are most passionate about and having experience can be a real plus. Also thinking of its future and how it changes would give a long term growing website.
Reply
JoshGodfrey1 Premium
Thanks so much for taking the time come back to me with such a thorough answer. Glad to hear I have grabbed the idea of a niche and will consider what you've said to progress my thinking!
Reply
JoshGodfrey1 Premium
HI Mary, thanks so much for your response. The feedback is so helpful in growing confidence with ideas. I will consider what I enjoy the most and make a final choice!

I hope your endeavours are going well :)
Reply
jghwebbrand Premium
You are very welcome.
Reply
FashionDr Premium
I would like some input about my niche. I was thinking about working with clothes for men, women, and children also including babies too.

I understand that this is such a broad niche but my nickname is the Fashion Police because I have work with my dad and my husband. I help pick out their clothes and match them accordingly all the way down to the socks and shoes.

This is my passion is to help people with their clothes and they can make several outfits out of one because I have done it already.

I would like thoughts on this. Thank you in advance for your help on this.

Mary
Reply
TheAbie Premium Plus
It needs be niched down to one subcategory starting out to a specific audience. and once totally exhausted you can scale out. All the best to you going forward.
Reply
jghwebbrand Premium
Sounds like you like to mix and match and get the most use out of an outfit.

So could you write several posts (100 and more) that would not be product specific but how to choose and match etc. Your website would have to stand out as different than going to a online store. If you can come up with a way to do this it can work.
You can do a google search and see what questions people have about fashion and your ideas. Your informational posts can answer those questions. Not sure how it will rank. Your purpose and help will need to stand out..
..
Reply
Top