We are now getting into the FUN stuff! Search Engine Optimization, also known as SEO!

You have your website in place and now you want to make it SEO ready so that search engines can find it. Our goal is to get ranked in the BIG 3 engines, Google, Bing & Yahoo.

Do note that our focus is going to be primarily on Google though as they own over 85% of all search traffic, and over 95% of mobile searches.

But why do you want rankings in the search engines? Simple...

Website Rankings = Targeted Traffic = Revenue!

The rankings are the first step in creating an online revenue stream.

Today we are going to walk you through the set-up of a Wordpress plugin that is going to do a lot of the "dirty work" for you and will take care of the optimization of all your website pages/posts, meta tags, and other aspects that search engines look for when ranking your site.

I have created a "Setting Your Website Up for Search Engines" video walk-through of this training and please follow along as it will add a lot of clarity to how SEO works, but also how to install the The SEO Framework plugin.

 

Task 1: Set-up The SEO Framework on your site

Search Engine Optimization (SEO) is a very important aspect of any website's success.

In this task we are going to be setting up a plugin that makes our website code (the stuff behind the scenes of our website) friendly for search engines like Google so they can index and rank our sites properly. This is going to be very powerful for your website content getting ranked in search engines going forward, so DO NOT skip this task.

Since you activated the The SEO Framework within the last lesson, you should see the "SEO" item with your main menu now in your Wordpress back office. If you click on that menu icon, it will open up the plugin settings.


This is where you will be going to set-up your SEO settings for your website.

The main "Layout" section you are going to be updating here is the Homepage Settings section. There are two sections that you will be updating there:

  • Home Title - This is the title of your website that will show up when you get ranked in Google and other search engines. This won't actually show up on your site.

    You want this to reflect the actual title of your website that you created with your site, but also add something to make it a bit more captivating.

    Ideal Length: 40-60 characters, keep under 60
  • Home Description - This is a description of what your website is about and how it will benefit people. Don't overthink this part, you just want to be descriptive as to what your site is.

    Ideal Length: Under 160 characters

Although there are a TON of other settings, you are not going to need to update any of these at the moment, not for SEO purposes.

When you are done updating your Homepage Settings, scroll down to the very bottom of the page and click the "Save Settings" button.

Upon doing this, you are done. Your website is set-up and SEO READY! :)

A few important points things to take note of here about The SEO Framework:

  • You DO NOT need to "Upgrade". The free version is more than adequate for your needs.
  • You won't see these changes to your actual site. The work is done behind the scenes within your websites HTML code. It is making your code friendly for search engines.

Awesome, your website is all set-up for SEO now! As you build out your new pages/posts, they will automatically be optimized for Google and other search engines. If you have any questions about the set-up process, leave them in the comments below and we will give you a hand.

In the next lesson we are going to be discussing KEYWORDS, the root of all of your rankings, traffic and success online.


Premium Members Get Access to SEO Experts & HOURS of SEO Video Training!

Tasks 0/2 completed
1. Watch the Setting Your Website Up for Search Engines video walk-through
2. Set-up your The SEO Framework Settings


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Ezbeat Premium
Hello, I so for my niche, I already know what I want it to be for my first time, but I'm not sure if it's to vague. I decided that my niche will be about plants, since that is my main passion, I just love plants of all types but "plants" is probably to vague..
"Indoor/outdoor plants" also seem vague to me, I was thinking, something I found to be more interesting like,

"Tropical Indoor plants"


I think having a problem with the vagueness, if that is really a problem, I don't want to over complicated it like was said in the video, but assurance is what I'm really looking for^^

I hope this is the appropriate place to ask questions on this topic.

Any response is very helpful!
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AbieAJ Premium Plus
You ought to discuss an aspect of tropical indoor plants to a qualified group of people who would be your target audience.

I can tell you right even tropical indoor plants now the way it is still vast.

Maybe I'd consider - Succulents planting for beginners

The more focused you niche the better chances it has to be successful, otherwise you would confuse Google and your visitors.

In the first instance, I'd ask myself

Am I passionate and genuinely interested in my chosen niche, as I I'd be expected to write lots of content, it would motivate me to update blog with succinct original content worthy my visitors week in week out.

Would I be writing about it in a years time or two or more

Who would be my target audience, who would benefit most from what I have to offer.
Reply
jghwebbrand Premium
So you could narrow your idea by defining your audience. Likes essentials for beginners who wish to own their first tropical indoor plant.

IF you type the phrase into google browser, you will see some other ideas that may inspire you to narrow it further. type in the phrase "tropical indoor plants" and see what auto populates.

You will be writing both informational posts and product reviews. So what would you write about. Your informational posts are important to grow your traffic.
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Hello, This is Owen Welvaert I'm from bettendorf Iowa. I am new to the community, I want to make money but I don't know where to start. I want to try stocks and some type of online business. I feel like that is where I can get the most out of, I just need some help on where to get started. please let me know through iMessage or email hope to hear from you soon, Thank you-Owen
Reply
AbieAJ Premium Plus
You may like to review below resource You ought to discuss an aspect of a niche to a qualified group of people who would be your target audience.

For example
Stock trading for beginners.

In the first instance, I'd ask myself

Am I passionate and genuinely interested in my chosen niche, as I I'd be expected to write lots of content, it would motivate me to update blog with succinct original content worthy my visitors week in week out.

Would I be writing about it in a years time or two or more

Who would be my target audience, who would benefit most from what I have to offer.
Reply
jghwebbrand Premium
Welcome to WA.

Since you are referencing stock, we assume your are in lesson 3. Following the training step by step is key.

As for stock, who is it that you wish to help and how? Why do you want to help them? The more you know about your niche the easier it is to help others and write helpful content.

So to answer Kyles question: I want to help beginners learn how to trade in the stock market.

You will be writing posts for people to read on your website - who would be the audience you wish to write for and help? You will be writing both informational posts and product reviews. What kind of questions would people be asking about your niche that you can help them with as well? Your informational posts are important to grow your traffic.
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Ezbeat Premium
I am still just getting started off, but I do have a couple of questions, that may or may not get answered later on but just to get a bigger picture.

Is there a limited amount of niche one should, and can choose from? Like for example, if I make a website, is it possible for me to have another selection for an entirely different niche? (Like for example the website advertises both art and planting) Would that make the website seem to crowded or is it not the best idea?



Also, once I learn how to create the website, and learn how to get customers or clicks, which I’m sure is a process and takes patience, is it an option to have more than one website if you maybe have more than 1 niche?

Any advice is very much appreciated!
Reply
AbieAJ Premium Plus
ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

The recommendation is to focus on ONE site starting out as it takes lots of effort and work get it going, however once you know what you are doing, then the learning curve would be less steeper to scale up.
Reply
jghwebbrand Premium
You are free to choose any niche you are passionate about. But it is only one niche for a website. The best niche is one that you are passionate about, know something about and have experience with. Knowledge and experience cuts down on research needed and gains trust easer. But the most notable factor to consider is passion. visitors and search engines alike expect to find help with just one niche idea on a site.

Yes, you can have more than one website if you choose to become a Paid Premium member. In fact you can have 10 websites with the Premium membership.

Glad you are asking questions. That is the best way to learn because you are actively involved.

We wish you well as you continue here.
Reply
I haven't chose my niche yet because my interest is too broad. I am very interested in products for seniors like... products for hormones, bifocal sunglasses, makeup for senior ladies and senior exercise, even products for women with thin, fine hair. How do I choose? I think the hair thinning products and hormone products would be my top two. Are any of these doable?
Thanks so much
Reply
AbieAJ Premium Plus
Those are the products you would promote on your site vs a niche subject you would address to a qualified target audience (group of people)

You need aim for ONE focused niche with a specific group of people, I'd go with what's best resonates with me.

A niche is a subject vs a product.

In the first instance, I'd ask myself

Am I passionate and genuinely interested in my chosen niche, as I I'd be expected to write lots of content, it would motivate me to update blog with succinct original content worthy my visitors week in week out.

Would I be writing about it in a years time or two or more

Who would be my target audience, who would benefit most from what I have to offer.
Reply
jghwebbrand Premium
Okay. So your have products here and it seems you want to help seniors. So let's say you choose hair thinning. You will be writing content to help seniors with a thinning hair problem. You will start out by wanting to help them understand why it happens and if there is something safe that can be done. There may be other solutions for thinning hair too. And you would want to include those.
So to answer Kyles question we could say.
I want to help seniors with thinning hair solve that problem.
Reply
Thank you! What about hair loss for any age women? There are many products to help with that like shampoos and supplements, but there are also many products and technics that should never be used on thin/fine hair because it visually accentuates the problem. I have had to find products and technics for myself that help and even have learned what cuts work best. Many hairdressers do not know how to deal with thin, fine hair when styling. They have used the same technics and products on me that they use on everyone, even the same styles. I have walked out of salons so many times so frustrated and angry. I feel very passionate about getting the info and advice out there about the subject. Most hair dressers don't give any suggestions except hair loss shampoos. They make simple blunders like using a blow dryer on high when that is never recommended for thin, fine hair. Is this still too broad?
Reply
AbieAJ Premium Plus
Awesome, and looks like you know lots about what you have chosen. To this effect I ask myself if I can produce lots of succinct original content worthy my visitors attention. And if so, I encourage you to got for it - however I would try to define more my target audience. Starting out the more focused your niche website is, the better chance it has to be successful.

Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.
Reply
jghwebbrand Premium
It may be hard to narrow it down more. So maybe you can group your thoughts (topics) and start with one and cover it well and then tackle the next one. The idea here is to be an authority with something so that people with that kind of problem will find all they need on your site and not have to search for another one.

It is so terrific to see the knowledge you have. What a great opportunity and people will be so grateful for the information you provide. When you have your dot com website, let me know because I would like to learn how I can keep my hair from thinning too. Thank you.
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Thank you for your comment!
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Thank you!
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AbieAJ Premium Plus
You're very welcome!

Kindly let us know when needing help or have further questions.
Always a pleasure to be of assistance.
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jghwebbrand Premium
Youar e so very welcome.
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Start2Finish Premium
Am I on the right path?
All we can do is continue to acquire the necessary tools, skills and training that we need to become the "best us" that we can be. Seems reasonable enough to believe that we're all here seeking the same thing- a better life for ourselves- and that the search for that has ultimately led us all to the same place, right? WA!
What an ideal utopian community..........a place where everybody is helping everybody achieve!
Whoever you are, wherever you are, know this- you're so needed in this community. If you joined this morning or you joined in the beginning, it's all the same......we need you!
I really hope that this community is everything it sounds to be; a place where everybody is seeking to succeed and a place where everybody is helping other's to succeed.
In conclusion, I say, the value of each of us is hidden deep within our hearts. Be encouraged and be persistent at pursuing and achieving your goal's. Truly "hard work" has to pay off and "every seed planted" (in good soil that is) has to bring a harvest.
Have Faith in God and do yourself a favor, too........believe in yourself, you really are unique and are full of potential
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AbieAJ Premium Plus
Thank you for your notes; a great path, however is there anything we can help you with.
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jghwebbrand Premium
Thank you here for your thoughts. Yes we are all seeking to be
successful online, help others with our chosen niche and i turn find those who trust our help and buy from our affiliate links.

The WA training, tools and support make it possible for us all to achieve. and we are each responsible to implement so we succeed.

We are so excited your are here and that you found WA.
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