BLACK or WHITE? 3 Reasons to Select a Black Background for your Site.
Since the publication of my recent post on creating beautiful sites, a number of WA members asked me if a black background would work for their sites. Although there is no definite answer to this question, I came up with the following three observations which I would like to share with you.
1. Black is beautiful 🌹🌹🌹
If your site oriented towards arts, design, fashion, movies or mystery scene, black might be the right fit for you. One of the main drivers for the choise of the black background color is the dominance of images on the site. Think of Netflix - it is on black background. Some photography magazines are also using a black background color. There are also a number of tech portals with the black background. Most of them are rich in images and colors.
The reason for the choice of the background black color is that it instills a sense of drama and anticipitation. It allows for a site to stand out and draw attention.
PROBLEM: My site is rich in pictures, but feels plain and boring.
SOLUTION: Try black background!
2. Black is great for contrast
There is nothing better than a black background to provide a convincing contrast to your images and fonts. If done well, a black background has ⚡️⚡️⚡️the power⚡️⚡️⚡️to momentarily stop your visitor from scrolling and make them reflect on your message.
Black might be an excellent color for your landing page, especially if you want to instantly grab your visitors' attention and spur them to action. I have seen many successful landing pages, sometimes reinforced by video or by a strong captivating image.
In many cases, black background is the lead, a magnet, that draws the attention and magically takes your visitors to the next stage of your sales funnel.
PROBLEM: I would like to grab attention.
SOLUTION: Try black background for your landing pages!
3. Black is not for content
Even if black if great for all the things I described above, it might be just not the right setting for content rich sites. What I mean is that you have a lot of text and many articles or posts, the black background might discourage some of your readers from actually reading your content.
The reason for this is in part physiological and part habitual.
On the physiological part, some people cannot read well text printed on the black background. This is due to the construction of the eye. The black background makes our irises expand which makes the eye work harder and open wider. When this happens, the white letters can start blurring, also know as the “halation” effect. 👻👻👻
The other reason, is the habitual. We are simply used reading on white background, and shy away from unusual backgrounds. Once again, this does not apply to everyone. However, some people will simply abandon your site without reading anything on it. Do you really want it to happen after you put so much effort into writing your content?
PROBLEM: I would like people to spend time reading my content.
SOLUTION: Stick with the white background!
I hope you found my post useful. Have you experimented with black backgrounds? Any lessons and tips to add? I would love to hear your views and comments!