Your Website For Sale!

Last Update: October 08, 2018

Jay did a great webinar last week about selling websites and domain names. This morning, I got an email from Empire Flippers, one of the companies Jay mentioned about where to buy and sell websites.

Disclaimer: I'm not endorsing, promoting, or making any money by talking about Empire Flippers. I'm simply presenting it as a resource if you want to sell your business.

There were 11 new listings this week. Here are some examples of what's available for sale:


Look at the pricing. A site earning only $689 per month can fetch almost $20,000. Many Wealthy Affiliate members were earning over a thousand bucks per month by the end of their first year, so a twenty grand payday isn't out of the question at the end of the year.

Would you rather have $700/month income or $20,000?

Hm. I'd rather the income so I don't have to pay a huge chunk of taxes on the sale, but some people like the "build and flip" business model. Why not? If you can build one successful site per year, or maybe even two side by side, that's easily a six figure income.

Look at the last listing, making $2700/month and selling for almost $120,000! It was created in February 2016, so basically three years to build that.

It's pretty cool to imagine that you could have an income generating business like that, and at the end of it, you don't have to say 'Oh well, that was nice. Time to go back to the working world'.... You get to hand it off to someone else and collect over a hundred grand for your efforts.

Notice: These are all Amazon Associates based websites. This is what you're leanring inside Wealthy Affiliate. These websites for sale were built by people just like you. The internet is full of opportunity and the people making money online are the ones that seek out, test, and take action on these opportunities.

And you know what else? These websites go fast. I rarely see a site listed for more than a few weeks, let alone a few days. Buying profitable websites is in high demand as new people start thinking, "Hm. Maybe I need some extra income for retirement", or "I need the extra security of a side-hustle in case things at my job don't work out".

Online business is a growth insdustry, and you are learning the ropes here at Wealthy Affiliate.

Have a great week everyone.

Nathaniell

P.S. If you had a website earning $5,000 per month would you rather keep that monthly income and grow it to $10... $20... $50,000... and beyond? Or would you lock in your profits, bank $200k, and start a new site?

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MikeC69 Premium
To answer your question, I would keep the 5K per month site. That is $60,000 per year.
Continue to build and grow what's there!
$200K sounds good, but that is barely over 3 years worth of profit.

At that point I would start a new site, and try to reach $5,000 per month. Now theRe is 2 streams of income !

Best of success!
Mike
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nathaniell Premium
That's exactly the trade-off that's on the time. What can you do to your site in 2-3 years that could take it beyond $5k? Probably a lot!
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sigauke Premium
Great article Nathaniell, selling a website can be an option sometimes because you get big money at once and you can invest that money on a new website, it's another type of business.

As of me, I am actually working on one site and in the next few months, I will be working on 2 sites with the intention of selling any one of the 2.
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sgregcrx Premium
If I had a website that earned 5k and I was offered $200k I would probably sell.

However, if MY Travel website earnt 5k I would not sell it for anything less than a $mil!... or not much less anyway lol

I have absolute faith in my site, and love of the work, it's pretty much my life now and I will only give it up for retirement money. Not to just build another site I probably care a lot less about!

The next few months are going to be really exciting and I can't wait until it all comes home to roost, and I know it will. I have 5/6 revenue streams waiting to come online and then I expect 3-4k a month. From there it grow grow grow and it won't be long until the site is worth 3-400k+, if those site prices are anything to go by, and I still won't sell!

Unless I can retire from my site it's staying and growing.

However, this post has really made me think about starting a flipper on the side! If I can get it to $1000 a month it's a nice little earner if flipped!

And I have my Original Site I could easily build out and monetize quite easily before flipping...

But my Travel Site...That's mine!
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nathaniell Premium
If it's your passion, then there's no reason to give up. Plus, if you love to travel, you can always write for your blog, even if you don't do "promotions". A blog can also be a great way to grow an instagram account!
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Benjamin89 Premium
Great message Nathaniel. I would personally always keep my initial website as back up. Once making revenue and growing. I would possible out source a bit of the work and try and make another and maybe sell it down the track if its a good business decision. Though I am fr away from both lol!
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Roybretton Premium
Thank you for your blog post-Nathanial, what an interesting topic, I haven't listened to Jay's webinar yet, it sounds very interesting, I will have a listen later on.

Once again, it never fails to amaze me what can be achieved on the Internet!

Your question at the end of your blog post-Nathanial is a difficult one, I think if I had a website that was doing really well, I may prefer to keep it.

Enjoy your day.

Roy
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RD40 Premium
Awesome topic Nathaniell!

I haven't had a chance to watch Jay's training, but I got a business evaluation from Empire Flippers and boy was it tempting.

But having that Monthly income is hard to give up. Plus there's so much I've still have yet to learn with this online stuff. I really want to continue learning and building on my success.

Once i'm comfortable with everything, then for sure I will look into this whole flipping site business. It definitely seems interesting.
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CandP Premium
Wow, this is so interesting, Nathaniell. You bring up several good questions.
Here's our thought. We wouldn't sell the website if the sole purpose was to start another one. You could go for a couple of years without income. It's totally different if you need a lump sum though. Guess it just depends on what you want to do going forward.
We look forward to being in the position of having to make that decision.
In any case, we are so happy to be learning about it all here at WA, right?
Lots to think about. Thanks for some great insight!
Colette and Philip
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Zarina Premium
Ha, just today I was talking with my mom and explaining how you can have a website that you can keep to have monthly income or sell it 20-30x the number you make a month.

I am actually impressed just how much people are willing to pay for websites.

I'd have a monthly income and keep reinvesting into business (and investments), and sell it only if I REALLY need a lot of cash right now.

Have you ever sold a site yourself Nathaniell? I remember you mentioned you prefer keeping all sites to have that passive income every month.
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nathaniell Premium
I ended up selling some sites this year because I simply didn't have time to keep up. I want to wait a bit until I officially write about it here in WA though, just to make sure everything is wrapped up completely.
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Zarina Premium
Looking forward to it!
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JackieSmith Premium
I would rather keep my website as the monthly income is guaranteed.
The huge lump sum may look enticing but that can easily be blown away if you don't invest wisely - I've seen it many a times with those who have won the lottery - I'm sure with hindsight they would've preferred to have a monthly income than a lump sum!.

However, if I were near retirement age, I'd probably take the lump sum and use that for the rest o my years.
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nathaniell Premium
Great ideas Jackie!
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MatthewLS Premium
To answer you last question me
Personally I can say that $200k is tempting. Knowing me though I will keep it and build it up. I never thought about selling and probably won’t in the future.

Who knows though whenever I get put into that situation than it might different. I can only imagine the taxes taken out of that $220k though.
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nathaniell Premium
It's hard to let go of your "baby" you worked so hard on, and by the time you reach 5k a month, you'll probably have tons of ideas for the future. Grow Grow Grow!
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MatthewLS Premium
I totally agree it can be hard to get rid of I mostly see it as I would rather have the monthly income you know? This is because yeah 200k could let you live for a while especially in a different country. If you don't invest that money right it will be gone in the blink of an eye.

In all of my sites I can talk about so much and I am really passionate about each one. money isn't my driving factor in anything I do my driving factor is more helping others and spreading positive vibes because money is money I can get it back if that makes sense?

I hope all is well and the best for you
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EddySalomon Premium
Jay's webinar was very thought provoking. I was very surprised about how much money your site could sell for. I look at my current money site and think to myself I could walk away with a huge amount of money even after fees and taxes. But long term I think I would make more than what's being offered.

I'm actually looking at sites like flippa and empire flippers as places to buy websites that are already ranking. I noticed that some of these sites are only monetizing one way. And I know I could instantly increase their monthly revenue with display ads and other offers. So a site that may be making $500 per month already, I could buy, add more monetization and double and triple that over time.

So i'm looking to invest the money I'm making with my current money sites by buying established sites and increasing my passive income. Eventually I'll have a nice network of sites.

I can build my sites from scratch and have done that. But if you have the money to buy an established site, apply what WA teaches I feel that is a great investment.
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nathaniell Premium
I have had that exact same thought. Buy a site, optimize and add some ads, increase revenue by $500 or $1000/month or whatever, then sell. Just like house flipping.

There's a lot of trash sites out there though. Gotta watch out for PBN sites, and people that manipulate revenue/traffic numbers to sell.
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EddySalomon Premium
Indeed. That is my fear buying a shady site where the traffic is inflated because PBNs and then Google finally catches on and penalizes the site.
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carlito76 Premium
Good plan Eddy.

I'm actually on a previous stage. In the past I built a few sites following WA training, falling on the common mistake of trying to grow a few at the same time.

So I have 3-4 sites with 0 activity.

My plan was keep them all and have a base to grow in the future.

However, as non-native English I realize it's easier for me focus on sites in my own language (Spanish). So now, after watching Jay webinar I'm seriously thinking on sell my English websites.
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ZEGU Premium
True, one area to be cautious about.
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Wayne66 Premium
That's a good question, Nathaniel and gives one food for thought.

For myself? I think I would hold onto it and collect the 5 grand a month for a couple of years+ and maybe sell it. Going to be 70 next year and hoping to retire in March or April so knowing that it's there every month to help grow the nest egg would be good, I think.

Got to get there first though. I still have some work to do so I must,

Keep Moving Forward,
Wayne
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nathaniell Premium
Or you could sell, then invest in some low-risk bonds and dividend paying stocks for reliable income
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Wayne66 Premium
That would be a possibility and another would be to will the proceeds to family members...if that's at all possible.

I have been wondering how that might happen with Affiliate commissions from WA.
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Calvinator63 Premium
Hi Nathaniell,

I choice to hang on to mine I went through a lot to get it where it is today.

The sites I started here will be a different story altogether these are niche sites, they are much cheaper and easier to start another tomorrow if you wanted to .

So to roll them over would not mean that much, nor would it take much effort to start from scratch with no investment and go from there.

It is a thought provoking post though, definitely made me think about it. :-)

Thanks for posting,

Calvin
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nathaniell Premium
Decisions...decisions...right?
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TDomena Premium
Thanks for the great insight and motivation. To answer your question...My decision to hold onto a business or sell it would be based on it's role in my life purpose. If I was building a niche website that's solely to profit or a short term mission, I'd sell it. If I felt the website was connected to a legacy mission, I'd keep it.
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nathaniell Premium
Those long-term projects that pay off after years are often hard to let go. And if you enjoy the work, what's the point of selling?
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TDomena Premium
I agree.
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sunrise2love Premium
Hi Nathaniell, I feeling pretty weird now because on the pass, I pay for about 6 domains and abandoned. I did know I could continue to pay the annuity and selling on the future. What a lessons you just gave me now. I don't think so I could get them back anymore right? But thank u so much, you open my eyes now.
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gardenguy Premium
Nathaniell.....Great article you've put forward here. I bought a domain name on GoDaddy around 2 years ago.....have never done anything with it. It's in the home and garden category. Got an email recently offering me $750 for it. Not interested....plans are to develop it as part of my home and garden family of 5 or 6 different little monetized niche sites. Then someday sell the whole consortium as a fully monetized organization, or give it to my kids and grandkids. Either way, it'll be an enjoyable accomplishment when I'm all done with it.

Wayne
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nathaniell Premium
Dang. $750 for a domain name. That's awesome! Might be worth holding on to, or developing with your WA training :) Great idea!
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gardenguy Premium
Nathaniell.....the URL came to me one time around 3 in the morning, one of those short little dot com ideas that perfectly describes the niche. So I got on GoDaddy and bought it for $3. Will transfer it into WA when I'm ready to build....$14 a year.

W
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NatNiches Premium
Yes, probably agree with Stefan. I'd get one site to a certain income so that I could live off that and then sell a second one.

I have an Amazon affiliate site I've just left to gather dust really.. which does still make sales.....

I should definitely build it up to a certain monthly income level and then sell it on.

That's crazy to think about some of those profits.

Considering, a site could end up losing ranking or traffic for whatever reason in future, selling it on is a sure way of securing a good profit.

Then you can just start over.

Nat
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nathaniell Premium
Yeah, keeping this site is accepting the potential ups and downs for the future, so that $5k income isn't guaranteed. But if you saw the buyer grow the site from $5k to $10, you'll be kicking yourself thinking, "Why didn't I do that first, then sell it for more!"
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StefanC Premium
An online business is awesome but has risks as any other business. Traffic is up and down and you never know what will happen after 1 year. So, securing 200K is the guarantee of making $5,000/mo for 3 years PLUS $1,000/mo FOR LIFE (ROI)!

This "FOR LIFE" is the tempting part in the equation for me.
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LovisaN Premium
Yes it is a risk as you put it but I think one need to do some math in terms of traffic and current sales and only sell if you see the potential going down. But on the other hand, traffic also fluctuate I think, that an old website revives for some reasons or is it not possible?

Nevertheless to sell or not to sell depends on individual's personal circumstances, interests, preferences and priorities.
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StefanC Premium
Difficult decision man! 200,000 in a low-risk investment will give you, let's say $1,000/mo in passive income.
You can live with $1,000/mo in many countries. So, probably I would sell it and then start building a new site.
Another option is to build the new site before selling the first, and as soon as I reached $1,000/mo with the second site, I would then sell the first.
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nathaniell Premium
Yeah, I forgot about non-US living LOL. If you had $200k you could live in Thailand for like 5 years probably, and that's plenty of time to build a new business for income or another big payday!
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Eli47 Premium
I'll sell and build another one. I'll be a millionaire here in my country if I'll get $200K. Good security for the family. Afterward, invest more to build a better site (probably).

On the other side, I'll keep it as long as its earnings are way better than before. If it's declining, then sell.
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nathaniell Premium
Yup. $200k lasts a long time in some places!
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IntroVent Premium
Whether I'd sell a website would depend on two things, but one isn't the monthly income.

What could I do with the money offered? and Am I still interested in that project?

Bottom line, if that site has lost my interest, considering my age, and I could sell it for $200k, I could use that money to pay off my home and most of my other debt.

So, in return for giving up 5k a month, I'd gain ownership in my other retirement plan and keep about $2500 a month of my own money that I'm currently paying to other people.

A shortcut to retirement is how I'd see it.

Mind you, I'm talking about 200k sale vs 5k monthly income.

Good time to add that 5k monthly income is my step-off from work, so, if selling was going to forfeit my only income, I'd keep the income so I could stay home.

Why not have several sites?
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nathaniell Premium
Excellent ideas John. The other thing to consider is if you are going to invest it. $200k in the stock market could be earning great dividends, ALSO paying out some income.
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cpascal Premium
I would hang onto the website. If somebody would be willing to pay that much money for it, it probably has the potential to make a lot more.
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nathaniell Premium
Yup. And you can grow it every year! Just have to stay interested in it.
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Hackerist Premium
Twelve years ago Google bought YouTube for $1.65 billion and the video giant may be worth now $160 billion (almost ten more times!). Was a good deal for the Youtube founders?
Thanks Nathaniell for sharing your thoughts!
Tom
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nathaniell Premium
That's the big question. Can YOU grow the site, or do you want to hand it off to someone with a bigger plan?

Zuckerberg obviously believes in himself, and is still running Facebook. YouTube founders wanted that big payday!
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Skydancer1 Premium
Great info and very inspiring.

Me? I would opt for the Monthly income as long as I can count on it going forward.

This is great stuff, Thanks for the information
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nathaniell Premium
Reliable monthly income is hard to come by!
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RAFStuart Premium
Good post.
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DebbieRose Premium
Hmmm...I'd sell it and then start to build another site. If I did it once, I could do it again. Of course, it depends on the niche and how connected and passionate I was about the message and the influence I could have.
Debbie
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nathaniell Premium
Next time around you can probably do it better and faster
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Afrotunda420 Premium
Yes I would have my income grow
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Wdcope Premium
Nathaniel, something I thought of while reading this is that most people would not know how to keep promoting it the same as those who built the website. Nothing is guaranteed in success just because we buy a website. The same goes for Franchises also. I feel it is far better to work hard on your own project with good mentorship and guidance as we have here, then protect that site. Another take on shiny object distractions.
Good post!
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nathaniell Premium
Interesting take William. If you sell a site, you do have to remove yourself from your "baby" and take emotions out of it. That can be hard!
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KennyGlossop Premium
Great share
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rpparmentier Premium
Wow. I wish i had a successful site like this. I think I would keep my website earning 5k a month and watch it grow year after year.

Russell
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nathaniell Premium
You can definitely build one here at WA Rusty!
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Chrissy15 Premium
Yes I like this it sounds really good..
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