Everything Gets Searched. (Almost Everything)
There Are Unlimited Keywords Out There
The amount of opportunity online is unlimited. Whatever exists right now, there will be more in the future. People search for just about everything online right now, but in the near future, it will probably be more.
Just yesterday I wanted to highlight some text on a page, but I wanted a specific kind of yellow - highlighter yellow. So I searched "highlighter yellow color code". Here's what turned up.
Canva, the image editing tool, not only gave me the exact color code I was looking for, they also included things like "The history of bright yellow", as well as things like the meaning, and what colors match.
Could you write 1200 words about the color yellow? Whoever is doing the blogging at Canva could.
I was already a paying subscriber to Canva, but if I wasn't this was an opportunity to introduce me to their service. At the very least, you could make money off of ad revenue, or gain an email subscriber from content like this.
All from describing the color yellow.
What's the Future of Search?
Right now, although it seems like you search for "everything" online, there's still a lot of limitations to search engines which I think will disappear in the future.
For example, today I was looking for a specific type of vintage light base for a project I'm working on, and I simply couldn't find it. The string of words I was searching for was too specific, and I didn't quite know how to describe the thing I was looking for.
Because I didn't personally know what it was called, doing that type of search was tough.
As Google gets smarter and faster though, those searches will then be possible.
On top of that, there are still a billion people who don't have access to the internet. And global commerce is still developing. Imagine having Amazon one-day shipping from anywhere in the globe!
So when MORE people start searching MORE things, that spells out MORE OPPORTUNITY for people who own and operate websites. The future is #FFFF00 (bright yellow)!