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INSIGHTS3 MIN READ

Don't put all your eggs in Amazon's basket

N33

Published on December 11, 2018

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

Don't put all your eggs in Amazon's basket

It can be counterproductive to target only Amazon, let me tell you why multiple income sources are important to ensure your business some stability.

When considering an affiliate program, many think of Amazon. Sure, it is a very popular giant. But see what happens in Switzerland.

The online giant has announced that it will no longer deliver in Switzerland from December 26th. This means that 100 000 customers will be affected and I don't tell you how many affiliate marketers will be even more. Of course, all the local retailers are happy.

The background of the delivery stop to Switzerland is a new VAT rule, which comes into effect from 2019. Foreign mail-order companies, which generate more than 100 000 Swiss francs of sales per year worldwide with small shipments, are now subject to tax. Amazon too. To date, small shipments with a value of up to 65 Swiss francs have been imported into Switzerland without any tax.

Despite the advance of up to a year, Amazon seems tohave been unable to implement the new Swiss rule.

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For Amazon, Switzerland just doesn't seem big enough, sales are too small. According to reports, sales of Amazon.com in Switzerland amount to about 65 million Swiss francs, but this is also due to the fact that only a small part of the gigantic Amazon range is already delivered in Switzerland.

Amazon writes that it focuses internationally onwebsites for countries such as Australia, Brazil, Canada or Germany.

Amazon.com advises Swiss customers to order from European branches such as Amazon.de or Amazon.it. Compared to article 300million strong Amazon US range, the selection in European country stores ismassively smaller, but growing sharp.

So, what does this mean for our business ? You receive such news just before Christmas and don't have much time left to develop a new strategy. In fact, you would need the time to write articles about all possible gifts for Christmas.

  1. Be sure you have signed up with Amazon for each country: Italy, Germany, Canada, UK, Spain, India etc.
  2. Take time to have a look at the following : https://my.wealthyaffiliate.com/training/the-importance-of-u...
  3. Don't forget all the other programs out there : Awin, Rakuten, TradeDoubler, https://my.wealthyaffiliate.com/training/how-to-find-relevan...
  4. Be creative and offer other services such as writing for others
  5. Diversify your activity, have you thought of a eBook...?
  6. YouTube offers spectators
  7. Become a web designer
  8. Create your own product

Be the full of who you can be instead of being the fool of just one program.

What are your strategies ?

Anne

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