How To Create a Content Strategy for Social Media external source

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8 years ago

Hello Guys, I like to share something I read... It's from Wix (it's always good to see what our competition is doing) :)

This is the original post:

http://www.wix.com/blog/2016/06/how-to-create-a-co...

There are some major points:

Define Your Goals
Research Your Competitors
Hone Your Brand’s Identity
Map Out Your Editorial Calendar
Decide Which Platforms to Be On, and Which Tools You Need
Determine Resource Allotment
Deploy Content
Analyze and Optimize For Best Results
Consider Promoting Your Content

I'd like to stop a little bit on item (5)... One platform I use is Buffer, it's great, you can publish the same post, article or quote in six social media networks (Facebook, Twitter, Instagram, Pinterest, Google+ and LinkedIn) at the same time, you can schedule and do some analytics.

If you don't still use a tool for this kind of automation, I recommend you to try it... it's a major time-saving tool.

Hootsuite is an alternative that I tried sometime ago, but I decided to stay with Buffer.

Hope you like it and find useful.

Marco V.