Yes! And this is a great way to grow your business

Thanks Eileen and Kyle. I have a friend who has a saffron growers network. While rebuilding their website (number one on most search engines) their site developer suggested they go social media too. So that was set up. So far they haven't made any sales from it. Lots of hits but no sales. This probably will grow as part of their business but the time spent on their website was much more profitable.

Before you invest your time and energy into doing this, I would suggest you check this walk-through out Eileen: Facebook Fan/Business Pages - Time vs. Value I see far too many people spending (actually, wasting) their time on Facebook with little to no results. Yes, it can serve value but at the end of the day your time will be best spent building out your website.