Yes, I am focusing on the self-employed and people that don't need to be on ACA plans.

That's even better, my friend!

Jeff

Thank you!

I am still working on how to build a functional site to make things simplistic and still provide enough information without being to much. Especially with health insurance since nobody really likes talking about it. I am trying to figure out how to make sure I show that I am not the pushy or overwhelming type.

That is the hard part "no being pushy and overwhelming.'
We struggled with that too in the beginning.
Now we focus more on being informational so our salesly side dissipates some.

One thing that is always helpful to providing information if you're not use to it is to use frequent paragraph headings, bullet points and white spaces.

Just for a feel of things and to get your respond to certain design formats if you haven't done this yet, you may find it helpful to visit some other websites presenting similar information, especially you could do a https://my.jaaxy.com/search/serp-analysis and look at the top 10. They rank there because Google likes them. Don't let that intimate you or take away from your creativity, but it gives some perspective if you haven't done this yet.

@jghwebbrand thank you for the pointers. Much appreciated!

You are very welcome.

Here's to your success.

my pleasure!

Hey Murphy, great idea. I always like to aske the questions of...what is their pain points and then relieve the pain. Example: If your like me, I learned trying to find affordable comprehensive insurance as an entrepreneur was very difficult. But when I discovered (fill in the blank), I realized my worries were over! You get the idea. Find the pains in whatever niche and solve those. People are driven by pain and emotions and your connection to them should be through that.
Good Luck!!