Why is google rank important?

byMToback

792 followers

Updated 6 days ago

Google's algorithm determines how your page ranks against other pages for a given keyword. Sometimes it's the keyword you think you're ranking for, other times it's not. That's why page quality and use of other related keywords can be so important.

Rank is important for two reasons. First you never get seen if your google rank is too low. Almost no one goes to page 2 on a search as you'll see in a moment. Second, the click through rate (percentage of time people will click to go to your post once it's displayed to them) is lower based on rank.

Here is an analysis of click through rate complements of Chat GPT based on a study by a website called backlinko that is a very credible source:
According to a study by Backlinko analyzing 4 million search results:​Backlinko

• Position 1: 27.6% CTR​Backlinko
• Position 2: 15.8% CTR​
• Position 3: 11.0% CTR​Smart Insights+1Advanced Web Ranking+1
• Position 4: 8.4% CTR​
• Position 5: 6.3% CTR​
• Position 6: 4.9% CTR​
• Position 7: 3.9% CTR​First Page Sage+5Backlinko+5Keystar Agency+5
• Position 8: 3.3% CTR​
• Position 9: 2.7% CTR​
• Position 10: 2.4% CTR​

Notably, the first result garners approximately 10 times more clicks than the tenth.​

Data for Google search positions 11 through 30 indicates a significant decline in click-through rates (CTR) compared to first-page results. According to Advanced Web Ranking's February 2025 data, the average CTRs for positions 11 to 20 are approximately:​Advanced Web Ranking+1Wisevu+1

• Position 11: 1.0%​Reddit
• Position 12: 0.9%​
• Position 13: 0.8%​
• Position 14: 0.7%​
• Position 15: 0.6%​
• Position 16: 0.5%​
• Position 17: 0.4%​
• Position 18: 0.4%​
• Position 19: 0.3%​
• Position 20: 0.3%​​

Positions 21 to 30 continue this downward trend, with CTRs generally falling below 0.3%. This data underscores the importance of achieving first-page rankings to maximize organic traffic. ​Advanced Web Ranking

For me this has been a game changer. In the last month, my average page rank has dropped from 28 to below 23. Although my click through rate is constant, I am being seen now. A lot more. a 50% increase in impressions, translating to almost a 50% increase in clicks:

This has resulted in increase in clicks on amazon and an increase in sales.

So just an average drop in rank of 5 points has translated to a major increase in traffic.

How did this happen?

Consistently posting twice a day. Indexing it on both Google and Bing.
Updating a few old posts a day.
Posting on social media (facebook and pinterest for me)
Videos though not as consistent as I would like to be.

This has taken me from an average page rank of 36 with 7 clicks in November to over 2000 clicks in the last 28 days with an average page rank of 23 and dropping!

So rank on Google is an important indicator for how well you are doing on your blog.