Why Can’t I Choose a Blog Niche?

byMrDon1

1.2K followers

6 months ago

(And Why That Confusion Might Be the Best Clue You’ll Ever Get)

95% of bloggers fail—most before they even hit publish.

Outside of these walls, my income is based on changing that. Inside these walls, I am your guide.

Most people fail in the beginning.

Not because they're lazy. You often hear me use this word. It is aimed at those who believe that affiliate revenue grows on trees. If you are still here, you are not among them.

It is not because you can't write. AI eliminated that excuse almost three years ago. Now everyone can "write".

The problem is much deeper than that.

It is because they chose the wrong niche, or never chose one at all.

If you're circling this same frustration, you're not alone.

You’re not broken. You’re just early. And in many ways, that's a massive advantage if you use it right.

Below are the real reasons why new bloggers get stuck, sidetracked, or silently quit… and none of them are talked about enough.

So I sat down to create a list (eyes roll), yes, Chatty helped with this list. It is what he does best, aside from telling you how to do things.

So here are the "Top 10 Reasons You're Not Able to Pick a Niche."

#10 – You Copy Instead of Clarifying

The Old Cut N Paste Bandit. Let AI pick a popular niche. AI can write. We all know this. Whether it is due to inexperience or a lack of exposure, this will sink your blog faster than hitting the iceberg. We live and breathe this stuff. I don’t know a single person who accepts AI ink. Once a blogger realizes copying won’t work, they pivot quickly.

✅ Fix: Learn from others, but customize. Add your voice, your story, your angle.

#9 – You Don’t Validate the Topic

This is my Banana Taco moment. You love 'em. Can't go a day without having one. If you love them so much, you bet other people will too! When you do a little bit of keyword research, forum browsing, or using tools like Google Trends, you will find that it really is just you, and you hit a dead end. Couch those lovely Banana Tacos in a Healthy Dessert Niche, and you've got something. Do the research.

✅ Fix: Validate interest before you commit to months of content. Find what people are already asking for.

#8 – You Chase What’s Trending Instead of What’s True

This usually happens when someone’s in a rush to “make money fast.” Have you seen this one? “Make $10K a Month with AI & Zero Skills.” Have you built an AI Agent without coding skills? How did that go?

Once you stop chasing viral gold, your clarity improves.

✅ Fix: Pause. Ask if this topic fits your actual skills, values, or long-term interest.

#7 – You Pick Something You Can’t Sustain

Let's get real. How many ways can you pitch Banana Tacos?

🔥 "5 Banana Taco Recipes to Impress Your Friends"
🔥 "Why Banana Tacos Might Be the Next Big Thing"
🔥 "How I Lost 10 Pounds Eating Banana Tacos (Spoiler: I Didn’t)"
🔥 "Banana Tacos vs. Plantain Quesadillas: A Showdown"

And then what?

This problem is fixable with a little honest reflection and a test run. But many people skip that check and later hit burnout.

✅ Fix: Do a trial blog sprint (5–10 posts). If you dread it already, it’s not your niche.

#6 – You Like Too Many Things

Multi-passionate bloggers get stuck trying to combine it all. But a niche isn’t a bucket. It’s a bridge between your experience and someone’s problem.

This feels overwhelming, but it is solvable through consolidation. The key is to look for unifying themes.

Healthy Desserts → Banana Tacos!

✅ Fix: Connect the dots. Find the overlap between your interests and the audience’s need.

#5 – You Mistake Curiosity for Credibility

It’s tough to realize that “being interested” isn’t enough. Many bloggers feel impostor syndrome or skip building actual authority. It’s one thing to be curious about a topic. It’s another to be able to teach it or create consistent value around it. Posts stay surface-level. You never rank or resonate.

✅ Fix: Pick something you know well enough to teach or document your journey with full transparency.

#4 – You’re Afraid to Get Specific

Fear of “missing out” on potential readers keeps bloggers stuck in vague-land. Grab a niche, any broad niche. I chose Niche Blogging. Yeah, I did. Do you know how many blogs there are about niche blogging? Everything from 160+ Profitable Blog Niche Ideas That Make Money to my 1001 Perfectly Profitable Niche Ideas. Not to be outdone, I saw 1100+ Niche List. I got specific. How to Master Niche Blogging for Retirement. Last time I looked, I had the top eight spots. Now all you have to search for is Master Niche Blogging.

It takes a mindset shift to embrace narrow = powerful. Dig deep. As your site grows, your niche will expand.

✅ Fix: Trust that specificity builds connections—and rankings. Pick one reader, one problem, one blog lane.

#3 – You Want to Help Everyone

I have the "Helper Gene". The hardest part of life is telling someone NO, I can't help you. I will try to help just about anyone. Some people need a second and third (fourth?) chance. This one’s rooted in identity. Helpers often resist choosing because it feels like excluding someone. A niche is a specific and finite thing. You want to write about Blogging for Retirement, that's a niche. You want to enlighten the world about Digital Identification (DIDs), that's a niche. You want to dispel the myths about Baby Boomers? Say it with me: that’s a niche.

Frankenniche - “Reclaiming Identity After 60: How Boomers Can Use Blogging, Web3, and the Truth to Build a Future They Actually Own.”

Tagline:
“Master modern tools. Own your story. Escape the system.”

✅ Fix: Reframe it. You’re not rejecting anyone—you’re focusing your impact where it’s strongest.

#2 – You’re Hoping to Escape, Not Serve

I need money and I need it now! I read that the average blogger makes $177,000 a year. How long does it take to get there? When blogging is an escape plan, not a purpose-driven project, every decision is skewed by stress or desperation. I have always said, "Money Follows Mastery." What have you mastered? The money that you make is directly proportional to the number of people that you have helped. Help no one? Make nothing. Learn to serve others first, and the money will come to you.

✅ Fix: Return to service. Blogging isn’t your parachute. It’s your pathway—to help someone else out of their pain.

#1 – You Skip the Hard Questions

This is the root of everything. Most never slow down long enough to ask:

• What problem have I lived through?
• What transformation am I uniquely qualified to lead?

❌ Without this, every niche feels “off.”
✅ With this, clarity comes fast—and the niche finds you.

I just ran down ten poor niche selection decisions. If you’re struggling to choose a niche, it’s not because you’re indecisive. It’s because you’re paying attention. Selecting the wrong niche will set you back years. Having a problem gaining traction, lost at where your niche fell off the rails? Somewhere within these 10 reasons is yours.

Unfortunately, most people skip this step or rush through it, and that’s why 95% of blogs fail.

Taking time to get it right isn’t a weakness. It’s the smartest move you can make.

Your confusion means that you care. Clarity comes from digging deeper.

Niche Blogging → Master Niche Blogging → How to Master Niche Blogging → How to Master Niche Blogging for Retirement Income.

I had to dig deep to gain traction. How deep do you need to dig to grab #1?