What's The Purpose Of Your Blog Post?
Every blog post has a purpose ... or at least it should have. Whether it is to share some information with readers, lead people to a product, encourage people to read other posts on your site etc.
I have been struggling a bit with this lately because my blog posts (probably like yours) were written originally to focus on ranking and SEO and not much else. Yes products were included but I wasn't really thinking about what the customer or reader was looking for beyond that.
And perhaps more importantly for now I hadn't really thought about those customers who didn't really know what they wanted!
However, having focused on writing ads for the last few weeks I now realise that I want some of these same posts to be focused differently, either on new conversions or leading readers to other products or pages.
Get Inside the Mind of Your Reader
The advantage of writing PPC ads is you are now controlling where the reader is coming from, you know exactly the type of search term they are using, you write an ad to match and then you need to make sure that your final landing page/post matches the ad and the search term.
You start to get more inside the mind of the reader. If I was clicking on this ad this is what I would expect when I arrive on the post ... and then I look at the post and have to decide whether this would meet the expectations of this search.
The same applies to SEO ranking generally, after all PPC ads are essentially just bought top SEO ranking places. So what was your reader thinking of when they typed in their search term and what would they be expecting when they click and land on your post?
The more you can link these two things together the greater the chance you have of retaining that reader and leading them onto your next post or product.
So do you have a clear purpose for every blog post you write?
Marie
* Image ("Direction Arrow Represents Business Person And Advance 3D Render", Stuart Miles, freedigitalphotos.net)
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Recent Comments
16
I think that a clear purpose for every blog post is serve your audience. You just don't make money if you don't care about people first. Thanks for this post, Marie.
Hi Rosa it's a very good point about serving your audience, and the more you know what they are looking for the easier it is to deliver on that, thanks Marie
Thanks, Marie,
Just another area that I need to work on.
Thanks for pointing the connections out!
Sami
HI Sami I know there are many areas to consider all at once it's just something to have in the background! Thanks, Marie
Very well put Marie. I found this very helpful and for anyone just getting started this is especially valuable.
Thanks Kari, it's also amazing how easy it is to forget things even when you are not just starting out, hopefully this will be a quick reminder as well, Marie
Thanks for your thoughts on this. I also went back and reread your previous blogs. Several were timely for me. Thanks again!
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I do tis a lot Marie. Most any effect or enterprise has a marketing and personal motivating angle.
Hi Michael I agree and having spent some time writing ads I have learnt again that in marketing it really is that every word counts, and needs to be saying something.