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INSIGHTS4 MIN READ

How to create content that matters? - The Blogger Struggles

mecatie

Published on August 25, 2017

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

You have a niche that you are in particular interested in. You like talking about it. You actually enjoy writing about it. Maybe you wrote a Facebook post here and there, or added a creative caption to your latest Instagram post.

And then you think 'Maybe,I should start a blog, so I can share all these things that are going on in head'.

So you start a blog. Maybe you are already experienced with Wordpress, or you choose one of these all-in-one providers, where you can build up a blog website like a powerpoint presentation.

(Side note: I have been there, done that. I did not like wordpress at all, and all the coding freaked me out. I refused to work with it. But at the end, it gives me so much more freedom in content creation, and it only took me one day on a weekend to be able to set up a complete website - Best advice: check the theme documentation, usually there is a step-by-step description to make your website look like the pretty template you chose

You can set up a website within minutes. The actual time-consuming part will be to fill it with content.

Let's say you already know what you want to write about, and you do it. You think about a matching title and just publish it. You might share the link on your Facebook or in an email to your friends and family saying 'hey, I started a blog. Here is the link, would be happy if you check it out'.

Your mum will probably check it out. (Because she always wants to know what you are doing;) and maybe some of your friends.

But otherwise your blog will most likely stay unnoticed.

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Depending on how much you are already into blogging, you already heard things like SEO, keywords, traffic, generating website traffic, search engines, rankings...

and you are just like 'woooaaah! easy... I don't want to get into rocket science, I just want to write a bit' :D

I have been the same. And all these things rather scared me and were 'way too nerdy'. 'Generating traffic for my website' - it is not like I am building up a business right away. So you keep it cool and just ignore all that...

But there is actually nothing more rewarding then getting positive feedback on your posts. Someone saying 'Hey, I was looking for a solution for this and this (random topic) and this is how I found your blog, I enjoyed reading it. Thanks for helping me.'

And this is when you notice that your content matters, not only to you, but also to others. This is something that makes me very happy.

Let's forget for a second about 'generating traffic' to get more people to click on ads on your website - no, we are talking about the content, and content that matters to people who are thinking about the same things as you do.

(Learn how to search for the right keywords: https://my.wealthyaffiliate.co...)


To sum this up:

You want to create content that matters? Then you have to give people the opportunity to find your content. Because there a billions of people in this world and most of them google for answers;)

Which means you have to create your posts including relevant keywords and to get the search engine optimization right in order to have your site ranked in search websites like Google.

At the end, you can learn all this within one day:) Make it count. Create content that matters and let people find it!

Getting started: Here is the link for a free Online Course to learn how to setup a website and get noticed. No hidden costs unless you wanna continue with the next level courses. But this one is actually a great way to learn how to build up a blog, even if you just want to do it for yourself and don't plan to become an online entrepreneur: https://my.wealthyaffiliate.co...

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