You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword. This is going to be the “root” of all your search engine optimization success, so we are going to be tackling keywords here before we get into creating content.
First, WHAT is a KEYWORD?
A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.
Ultimately, the goal of your keyword research is to find keywords that you can get rankings in Google, Yahoo, and Bing with, all while attracting a relevant audience. You will be using the keywords that you find in this lesson to build content around. This will lead you to search engine rankings and traffic to your website!
In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.
Each page you create will be targeting a keyword...
That is correct. Moving forward, you are going to be building content on your website. Each page/post that you create will target a brand new keyword (and we will be showing you how). This means that every page or post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.
100 pages targeted 100 keywords = 100 potential Google rankings.
This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.
Remember, Google and other search engines are around because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!
I have created a video walk-through of this lesson and I suggest you watch this if you want to get a wonderful overview of what keywords are and how to apply them to your business.
Task 1: Create a FREE Jaaxy Account (gives you 30 awesome searches)
To complete this lesson you must Register for a FREE Jaaxy Account!
Jaaxy.com is the most powerful keyword tool on the market and delivers accurate, real time data that is going to help you come up with SEO ready keywords. Jaaxy is a company that Carson and I own and founded and was built to fill the many gaps of every other keyword tool out there.
Going forward, Jaaxy is going to provide you with sophisticated keyword and research data (and will save you a TON of time). We offer 30 searches for free when you register which will get you up and running with your Niche & Keyword research.
Register for your free Jaaxy.com account here:
Again, this gives you access the trial plan, no credit cards required. I know you will love Jaaxy!
Task 2: Perform 10 different searches using Jaaxy.com
Your next task is going to be performing 10 full searches relevant to your niche using the Jaaxy.com Keyword tool. Jaaxy is the worlds BEST keyword research platform and there is a Free Trial account available that you need to sign-up for to complete this task.
My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "how to lose belly fat", you might want to start with the search terms:
- belly fat
- how to lose belly fat
- belly fat weight loss
- stomach fat
- remove belly fat
Then refine your searches. As you see keywords, check the QSR (Quoted Search Result). If it is under 300 results (the lower the better), add to your "good" keyword list (which will be used towards your next task). Ideally you want to aim for keywords with at least 50 monthly searches.
Task 3: : Research and find at least 5 keywords related to your niche
Your final task today is to find 5 keywords that meet the following criteria.
(1) More than 50 monthly searches (sometimes ANY traffic is OK)
(2) Less than 200 QSR. (the lower the less competition).
(3) Keyword must make sense.
Here is an example search using Jaaxy:
As you can see, most of these keywords meet the traffic test (over 50 monthly searches). The last check is to click the "Get QSR" to see what the competition is. If you are on the Jaaxy trial, you will simply click "Get QSR" until I find a keyword with under 200 competition.
The keyword must make grammatical sense. If it doesn't and you want to use that keyword, do another search on the keyword that makes sense as the data will differ slightly. An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".
Do this exact process within your niche to come up with 5 Keywords.
We have a Keyword Tool that you get unlimited access to as a Premium member here at Wealthy Affiliate. This is a different tool than Jaaxy but it will give you UNLIMITED keyword searches to reveal keywords for your niche! Included when you upgrade to Premium.