You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword. This is going to be the “root” of all your search engine optimization success, so we are going to be tackling keywords here before we get into creating content.

First, WHAT is a KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

Ultimately, the goal of your keyword research is to find keywords that you can get rankings in Google, Yahoo, and Bing with, all while attracting a relevant audience. You will be using the keywords that you find in this lesson to build content around. This will lead you to search engine rankings and traffic to your website!

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each page you create will be targeting a keyword...

That is correct. Moving forward, you are going to be building content on your website. Each page/post that you create will target a brand new keyword (and we will be showing you how). This means that every page or post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 pages targeted 100 keywords = 100 potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines are around because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson and I suggest you watch this if you want to get a wonderful overview of what keywords are and how to apply them to your business.

DISCUSS THIS VIDEO HERE: Keyword Mastery - Keywords are the Foundation of Your Success


Task 1: Create a FREE Jaaxy Account (gives you 30 awesome searches)

To complete this lesson you must Register for a FREE Jaaxy Account!

Jaaxy.com is the most powerful keyword tool on the market and delivers accurate, real time data that is going to help you come up with SEO ready keywords. Jaaxy is a company that Carson and I own and founded and was built to fill the many gaps of every other keyword tool out there.

Going forward, Jaaxy is going to provide you with sophisticated keyword and research data (and will save you a TON of time). We offer 30 searches for free when you register which will get you up and running with your Niche & Keyword research.

Register for your free Jaaxy.com account here:

http://www.jaaxy.com/createaccount/

Again, this gives you access the trial plan, no credit cards required. I know you will love Jaaxy!

Task 2: Perform 10 different searches using Jaaxy.com

Your next task is going to be performing 10 full searches relevant to your niche using the Jaaxy.com Keyword tool. Jaaxy is the worlds BEST keyword research platform and there is a Free Trial account available that you need to sign-up for to complete this task.

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "how to lose belly fat", you might want to start with the search terms:

  • belly fat
  • how to lose belly fat
  • belly fat weight loss
  • stomach fat
  • remove belly fat
  • etc


Then refine your searches. As you see keywords, check the QSR (Quoted Search Result). If it is under 300 results (the lower the better), add to your "good" keyword list (which will be used towards your next task). Ideally you want to aim for keywords with at least 50 monthly searches.


Task 3: : Research and find at least 5 keywords related to your niche

Your final task today is to find 5 keywords that meet the following criteria.

(1) More than 50 monthly searches (sometimes ANY traffic is OK)
(2) Less than 200 QSR. (the lower the less competition).
(3) Keyword must make sense.

Here is an example search using Jaaxy:

As you can see, most of these keywords meet the traffic test (over 50 monthly searches). The last check is to click the "Get QSR" to see what the competition is. If you are on the Jaaxy trial, you will simply click "Get QSR" until I find a keyword with under 200 competition.

The keyword must make grammatical sense. If it doesn't and you want to use that keyword, do another search on the keyword that makes sense as the data will differ slightly. An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords.

WA PREMIUM INCLUDES: 1,000 Hand Picked Keywords and Unlimited Searches Using the WA Keyword Tool!

We have a Keyword Tool that you get unlimited access to as a Premium member here at Wealthy Affiliate. This is a different tool than Jaaxy but it will give you UNLIMITED keyword searches to reveal keywords for your niche! Included when you upgrade to Premium.

Your Tasks: Toggle the check box to mark as complete or incomplete
Sign-up to Jaaxy.com for Free
Perform 10 searches using Jaaxy
Find 3 Keywords that meet the keyword criteria (related to niche, 50 monthly, less than 300 competition)


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CelineB
It is amazing to see others in the same place as me. I am not alone.........nothing like being the new kid at school......thank goodness.
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EdEastman Premium Top 200
Celine

That is what I like about WA also. The various levels of experience. There is always someone that you can equate with.
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i'm excited for what's ahead.
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On my way to the top! Lesson 1 down and 9 more to go. This has already been an pleasant experience. I think I'm in love! WA rocks!
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MsHanana Premium
Thanks for this walkthrough. Are there any drag & drop themes included with Premium?
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EdEastman Premium Top 200
Hi Hannah

Not sure what you mean. You pick a theme and start to create your content on the page. I personally like to do that in draft mode until I am ready to publish it.

Explain more please.
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Liudas Premium
Non financial goals:
1. find my purpose
2. understand what I can give to others
3. don't give up
4. help others
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EdEastman Premium Top 200
Liudas

I applaud your emphasis on helping others. That is exactly what WA is all about.
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CelineB
I am with you on the give up part. It is easy to do sometimes. It is easy to get distracted and get off the path. Maybe by doing the premium we won't give up because then we are financially vested.
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RoyTaylor Premium
One step closer to my first million, lol! That was relatively painless...on to the next step!
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I´m loving this method of completing tasks as we go along the lessons!
Congratulations, WA Staff!
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Emelun
This is interesting, i like reading all your comments, very useful info! :)
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Chukss
This absolutely inspiring and engaging.
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luziaS Premium
I have just gone through this lesson again. I have found out it is very refreshing. Going over the lessons again is making me feel very confident. I still have some doubts about various things. I am going to wait to get to it again and then post the question. I am hoping that going over the lessons again make more knowledgeable. All right, let's go to the next.
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orsveress Premium
I think the free keyword tool is off because if you go to google and put them in quotes there is a lot more competition then that.
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EdEastman Premium Top 200
Ors why are you putting them in Quotes? When people are doing searches they don't put things in quotes.
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Jazmyn94 Premium
On the wa keyword search tool does any of the number represent the clicks per month? Also what does the last two numbers on the wa chart stand for. One of them says article power and the other ppc?
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ELeslie Premium
Hello Jazmyn, the PPC stands for Pay Per Click.

Regards,

EJ
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JCR3 Premium
Yes, the first column, Searches, represents the amount of times that keyword is searched for in a month. Article power is letting you know how well your pages/posts could potentially rank. and PPC power is letting you know how well that keyword could do with Paid-Per-Click (PPC) advertising. they are both on a scale of 1-10
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Should I make a new email address for my website, particularly to put on my privacy policy page?
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ELeslie Premium
Hello Jonathan, I do not know if it's 'particularly to put on' your PP page, but I know it is needed there. So the answer is still yes either way.

Much success to you.

Regards,

EJ
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SalmaM Premium
I Just did, thought it would be good to keep things separate.
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Do I need to add the kirki plugin?Also,do I activate the exclude pages from navigation or delete that plugin?
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googs Premium
On the certification courses, it covers that. I believe you activate them all. The courses will walk you through everything step by step.
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I saw them but when I tried to go back to find out,I was unable to find that part again..Thank you for helping me..I'm new to all of this so I want to make sure I follow everything and do all of it right.
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ELeslie Premium
Hello Joann, I will answer the second part as I have never heard of the Kirki plugin.

The only page you should be excluding is your Private Policy page. Meaning you do not want it to get indexed by Google, as it has duplicate content in it. You have stated 'pages' here. You do not want your 'pages' excluded from being indexed, just the very opposite. If need be go over that lesson again to be sure you are doing the correct thing and comprehend it.

To exclude that ONE page, ( your PP page), scroll to the bottom of the private policy page and click on the 4 boxes that say ROBOT/S.

That will take care of the exclusion for you.

I hope this help.

Regards,

EJ
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Hi! On my website builder instead of SEO it recommends Kirki. I cannot choose both. Which should I do?
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