Search engines like Google, Bing & Yahoo are after ONE thing. The most relevant content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.

SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.

  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through video called "Creating Your Initial Website Content (Framework), showing you around the platform and how to best benefit from it. Watch the video below.


Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.

Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Real Deal Affiliate, About RDA)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After your are done doing this you will be click the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).

Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1: You will want to choose your website that you want to Publish to, in this case it will be my "" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

The Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.

Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.

Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change => Your Website URL

In the case of my website, I changed it to There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.

Upon updating the and to your website details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a Page, not a Post is because Pages don't allow for comments. You don't want people commenting on your Privacy Policy, whereas you are going to want to allow for comments and engagement on the rest of your website (as it is good for rankings).

NOTE: If you do publish as a page and there are comments there, not to worry. That is just how your "theme" you chose was designed and it will not present any issues moving forward.

You are all set with your first few pages of content on your website. If you have any questions about the creation of your "about me" or "privacy policy" pages, leave them below.

Kudos to you for your hard work thus far, in the next lesson we are going to be covering navigation on your website and how to create custom menus. ;)

Tasks 0/3 completed
1. Watch the "Creating Your Initial Website Framework" Walk-through Video
2. Create & Publish Your "About Me" POST
3. Create & Publish Your Privacy Policy PAGE

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Ola0420 Premium
So far so good. The lessons are presented in simple language and so easy to understand. I can build my my own niche website now.
Before building my website, i need a niche. I am yet to decide on the niche to use for my first website. I am stock at which niche is the most appropriate and the acceptability during website building .
EmakAmelia Premium

Talking about niche, it is better to focus on one and differentiate yourself from your competitors. Think of it like being a big fish in a small pond.

A niche is a tightly defined portioned of a subcategory. For example, think of the health and beauty category. This is a very wide category. A beauty salon can offer a wide variety of services, including tanning, waxing, facials, massage, etc. If, for example, we take one of these subcategories - let's say facials - this could be our niche. However, we could narrow it down even further by focusing on facials for business women 30 years old and over. That is a tightly defined niche.

When we target a specific target audience/target market, that means we'll have less competitions and can focus more of our efforts in building our business better. We won't waste time and energy rambling about so many stuff that will confuse our readers that visit our site.

Find something that you are passionate about because you'll write a lot of contents about it.

Hope this info is helpful to you.

Ola0420 Premium
Thank you very much for your answer to my question. Meanwhile, i have chosen a niche already and also use it to build my niche website. now, i don't know if i am right or wrong.
I registered a domain with my niche, nature help me. what do you think, please.
EmakAmelia Premium
What's your niche? Is the domain name nature help me?
Ola0420 Premium
the domain name is naturehelpme and my website is nature help me.
Lbm3357 Premium
So far the lessons have been very detailed and I'm learning quite a bit about this industry. I know that there is a ton of things that I don't know and I'm just scratching the surface but I'm excited to see where this takes me when the final product is produced.
JosephRebisz Premium
Keep at it Lonnie, you'll see results soon enough.
angelayao20 Premium
i have already chosen a niche,but must it be a niche that promote products and services? My intial website is more of a blogging site, and the one I just started here at WA is a non-profit organization related to the niche. Im' a little bit confused on the creating your online business part.
EmakAmelia Premium
Hi Angela,

With our blogging or non-profit organization site can still generate money by joining affiliate programs or putting ads like Google Adsense, etc.
With your blogging site, who is your target audience? Say, if it is a young mom who wants to stay-at-home and make money online, then you can offer your expertise related to blogging in your contents. You can promote domain or hosting company etc. You can even create your own products like e-book etc and offer it to your readers.

Hope it helps,
angelayao20 Premium
Im still waiting to access my blogging site for the techsuppprt team. And although I have the passion to start a non for profit, it is not a simple task as it seems, also there are financial constraints too.
EmakAmelia Premium
Hi Angela,

I have no experience nor expertise regarding building a non-profit site, however doing some research about it and look for examples from existing non profit sites probably would help you to get an idea of what to do next.

All the best,
sdawson Premium
You are fortunate that there is an awesome SPECIAL PRICING available right now through May 11, 2020. You can upgrade to Premium annual membership for only $299/year. that averages out to about $25/month. The regular monthly cost is $49/month. See how much you could save. After May 11th the annual pricing will be $459/year. If you possible can, take advantage of this special pricing if you want to be a Premium member. -Shirley
kbiel4 Premium
If one upgrades to Premium annual membership for only $299 (before the May 11, 2020 deadline), will that $299 remain the annual amount due for each subsequent year?
EmakAmelia Premium
Yes, you'll be grandfathered with the same pricing of yearly membership subscription.
kbiel4 Premium
Thanks for the response. I thought there was a "grandfather" clause, but wasn't sure.
EmakAmelia Premium
What is Grandfather Pricing? Grandfather pricing lets existing customers continue paying the same price for a product while you change pricing for new customers.
Sandi777 Premium
Should my Niche be Meditation, would it be better to choose just Meditation, as this will give me a bigger market that will allow for selling Accessories, music, workshops etc. etc. or is it better to "fine tune" for example JUST music or JUST accessories etc? No idea how this works yet.....
Sandi777 Premium
Sorry guys, didn't see the question section where I was supposed to ask my question.....still a bit doffy as a newby!!!
Ivan88 Premium
Hey, meditation is a great niche that has got a lot of potentials. If you are thinking about narrowing down your niche, this post from Kyle is going to help you a lot.
Sandi777 Premium
Thanks Ivan, I'm having a bit of a hard time finding my niche. I want it to lead to meditation but don't want to rule out people who want reflective awareness but are wary of meditation because they think it's difficult or not for them. They must have the choice to choose as there are many ways to meditate to experience life change.