Search engines like Google, Bing & Yahoo are after ONE thing. The most relevant content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.

SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.

  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through video called "Creating Your Initial Website Content (Framework), showing you around the platform and how to best benefit from it. Watch the video below.


Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.

Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Real Deal Affiliate, About RDA)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After your are done doing this you will be click the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).

Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1: You will want to choose your website that you want to Publish to, in this case it will be my "" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

The Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.

Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.

Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change => Your Website URL

In the case of my website, I changed it to There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.

Upon updating the and to your website details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a Page, not a Post is because Pages don't allow for comments. You don't want people commenting on your Privacy Policy, whereas you are going to want to allow for comments and engagement on the rest of your website (as it is good for rankings).

NOTE: If you do publish as a page and there are comments there, not to worry. That is just how your "theme" you chose was designed and it will not present any issues moving forward.

You are all set with your first few pages of content on your website. If you have any questions about the creation of your "about me" or "privacy policy" pages, leave them below.

Kudos to you for your hard work thus far, in the next lesson we are going to be covering navigation on your website and how to create custom menus. ;)

Tasks 0/3 completed
1. Watch the "Creating Your Initial Website Framework" Walk-through Video
2. Create & Publish Your "About Me" POST
3. Create & Publish Your Privacy Policy PAGE

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Recent messages
isim Premium
Not built my first web site yet, but wondered if I should use the Rubix extension one demonstrated by Kyle IF (as I have) already registered a domain name which ends in That is can I continue using the Rubix one to build it first & experiment, then transfer it over to the domain name or do I need to 'import' this domain name BEFORE I start building it? By the way, I am currently only a Starter member, not Premium.
AbieAJ Premium
As a starter, you can use one siterubix subdomain. It remains valid for six months on the starter package.

To input your , you have to upgrade first to be able use the hosting that comes with your premium membership. You can then later move your siterubix to your if you so wish to.

It would be better for SEO and ranking to build on own domain vs a free subdomain. Subdomains remain the property of WA.
DianeScorpio Premium
Hello from Nottingham! You won't be able to transfer your domain here, (country specific domains cannot be hosted here) but you can point the nameservers to WA, which will allow you to use it here. However, you will need to be a premium member to do this. You will still need to pay the domain fees to your initial registrar.

If you start with your free siterubix, then it is a simple process to transfer everything over to your own domain once you go premium, you don't lose any of your work or have to start again.
isim Premium
Abie - Many thanks for the amazingly speedy response. The community is certainly very active if I can get answers to questions this quickly. I will, on your recommendation proceed with the siterubix domain first as I will undoubtedly become a Premium Member in the next few days and as you say that will then allow me to do the transfer to the domain later.
Regards - Ian
AbieAJ Premium
As Diane has mentioned, you'd be able point your to WA servers by changing the DNS nameservers from your current registrar. You won't be able to transfer to WA. WA hosts a .com / .net / .org
isim Premium
Hi Abie - Another thought initiated by your phrase '..if you wish to'. If I do eventually use the domain will this then be hosted somewhere else and therefore the free things Kyle talked about that WA provide for sites developed with the WA tools like anti spam and the high speed aspects - would I potentially lose those if I transfer to
AbieAJ Premium
You domain can stay with the current registrar, however you're pointing the DNS servers to WA. So then you can add your domain, it will be listed in your sites manager and can benefit from what the platform offers.
isim Premium
Diane - Many Thanks - nice also to know you're UK based. Based on yours and Abie's comments I will start on the siterubix sub domain and once I've become premium and registered my domain (as was suggested), will move all my build to that - which will hopefully be better with regard to SEO as I build & publish it.
Lex666 Premium
That’s a great question. I’m glad I read this for future reference.
Samaiyah1 Premium
Hi WA Family!! I think I have a Nice, BUT I have way too many branches in mind. For example, I wanted to go with Baby strollers AND Car seats and clothing for babies getting Christened. I know I am all over the place here! Can someone please reel me in, in the right direction?
Cyndes Premium
you can do both strollers and car seats since there are strollers combos!
Cyndes Premium
Focus on that to get started. :)
Samaiyah1 Premium
Yeah? You think that's a good one? Thank you so so much. I appreciate you responding! :-)
Samaiyah1 Premium
Thank you SO MUCH! I'll do that. But when checking it out what am I looking for specifically please?
Lex666 Premium
Having a broad niche is fine
Samaiyah1 Premium
Thanks so much Philmanc!!
nathaniell Premium
I think baby strollers and car seats fit together well. Maybe not the Christened :)

What about "safe baby transportation" or "safe baby travels" as your niche. That could include strollers, car seats, and maybe one other thing as your main topics you hit.

Lots of potential with this one IMO!
Samaiyah1 Premium
I really like those ideas! I'm with you, I see lots of potential here as well. I am also thinking about "learning apps for babies" which could be included with "safe baby transport/travels" I suppose?? Wow, i'm getting excited now!! :-)
eliasrivas Premium
Hi guys, just a question. I'm currently choosing the right niche for me. I'm an English teacher and I think that English Teaching should be a nice point of start, but I don't know what kind of products should I promote.

Should I go for books, courses and things like these?

Thanks beforehand
AbieAJ Premium
Hi, you can do a google search, input
Your niche + affiliate programs and see what results you get.
eliasrivas Premium
Thanks! I've done it and got a lot of ideas. ;)
BrightSales Premium
I think you should look into educational products. Your profession will give you the advantage. The promotional products are broad in this field. There are tons of educational products you can do research on and use them to build your related niches. All the best!
Lex666 Premium
You could include cultural aspects of the English language. Such as a British flag, American flag, or other culture aspects of where people speak the language. Just a thought
Dgraham123 Premium
I have added a widget called Custom HTML to my Main sidebar in WP which I have named "Buyers guide."

I have a post that I would like to place under this title (buyer's guide) Which at the moment is under the widget title called Recent Posts. Is it possible to move the post to my buyers guide. If so how can I do this.
many thanks
GG2020 Premium
Your sidebar sounds interesting, looking forward to understanding this in detail and what the end results were.
marvinD3 Premium
I did get a great deal of information but I have not been able to view my website as of yet it has now been down for three days however I am still excited about having a website .I do feel like the support is working to get me going
EmakAmelia Premium
Hi Marvin,

Have you sent a ticket to the Site Support yet?