Search engines like Google, Bing & Yahoo are after ONE thing. The most relevant content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.

SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.

  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through video called "Creating Your Initial Website Content (Framework), showing you around the platform and how to best benefit from it. Watch the video below.


Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.

Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Real Deal Affiliate, About RDA)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After your are done doing this you will be click the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).

Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1: You will want to choose your website that you want to Publish to, in this case it will be my "" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

The Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.

Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.

Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change => Your Website URL

In the case of my website, I changed it to There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.

Upon updating the and to your website details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a Page, not a Post is because Pages don't allow for comments. You don't want people commenting on your Privacy Policy, whereas you are going to want to allow for comments and engagement on the rest of your website (as it is good for rankings).

NOTE: If you do publish as a page and there are comments there, not to worry. That is just how your "theme" you chose was designed and it will not present any issues moving forward.

You are all set with your first few pages of content on your website. If you have any questions about the creation of your "about me" or "privacy policy" pages, leave them below.

Kudos to you for your hard work thus far, in the next lesson we are going to be covering navigation on your website and how to create custom menus. ;)

Tasks 0/3 completed
1. Watch the "Creating Your Initial Website Framework" Walk-through Video
2. Create & Publish Your "About Me" POST
3. Create & Publish Your Privacy Policy PAGE

Top Helpers in This Lesson

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Recent messages
Mabuhay! I'm here again to ask questions, please help me out since i'm only starting out. Thank you, you are awesome in advance!

I would like to ask if building a blog type featuring my past travel experience a good niche? is it feasable? can I make this possible? I want to earn while making an impact. And I also really like to get a premium account here in wealthy affiliate because I read that it opens a lot of doors and advantages but sadly in my current situation I don't have capacity to purchase it and in my country the amount is 50 times higher :( Hoping for your generous reply everyone.
my inbox is open for your kind words :)))
DianeScorpio Premium
Hi - travel is a good niche, but you need to narrow it down to target a specific audience. So, for example, you could have travel for seniors, or educational trips or concentrate on a particular region.

You can stay as a starter member for as long as you want and work on your free website for up to 6 months.
SandMan94 Premium
Using past experiences and knowledge is the best way to go about choosing and writing about a niche.

Tell stories, share pictures, and get involved with travel Affiliate programs to promote.

Best of luck!
SandMan94 Premium
And don't worry about not going premium right away. Do the best you can and work hard at putting content on your website to bring in traffic and begin making sales.

Once you start making sales you can go premium and expand with all the more tools to utilize!
Thank you so much! This helps me ease my mind. Will work hard for this, keep safe. :)
Thanks Miss Diane, Will work hard on this. Can you say any advices for start ups like me? I'm sure there's a lot of people want to hear it also. Have a great day!
I have been reading your responses to @ckalfanta. I had the same concern about upgrading to premium. I appreciate your response. Another concern is, do you pay every month or it's a yearly fee?
SandMan94 Premium
Hi Lorene, thank you for asking. For the first year I was here I paid monthly. Once I started picking up momentum with a website I started taking seriously I realized yearly is the cheapest way to go, for me personally though.

Because I plan on being here for a long time as Wealthy Affiliate offers a very goos program that can be a very valuable financial asset in the long run.

Thanks again for reaching out, best of luck.

DianeScorpio Premium
Hi - follow the training step by step, complete each task as you are asked to do so, and you will have built your website by the end of lesson 4.
Invy Premium
i am stuck. i feel like i have made a bad decission in choosing my domain name or in my first post. my domain name is transforming decor but my first post i am writing is about purchasing chandeliers. i am confused about how to look for my key words or do you think i have picked the wrong topic for my post. help!
Aurore13 Premium
Hi Invy,

Did you use Jaaxy to get some help with your keywords?
You click Research in the left side menu and you simply enter your word.
Try everything related to chandeliers or change the order of the words. It will give you the AVG and QSR so that you know if people search for that on the internet and if you have a lot of competing websites.

I am still quite new at WA but I hope my reply is going to be somehow useful to you.

SandMan94 Premium
Dont worry too much about having perfect posts on your website to begin with. You can edit and improve them ad you go. When you're starting out it's okay to have posts that don't entirely grasp the idea you're trying to send.

Get used to writing in blog form first and how website content works. Eventually you'll adjust everything on your website to work smoothly together.

In my opinion, chandeliers and transforming decor go hand in hand? No? None the less, use Jaaxy to target keywords by searching what you think someone would type into google bing or Yahoo's search bar. Look for low competition and high search ratings.

You'll get better as you go. You'll get to a point where you are comfortable editing your website and the posts you made when you began.

Hope this is helpful,
SandMan94 Premium
There are no bad decisions here, just lessons learned :) you'll make up for any misguided judgements as you learn and adapt.
Mabuhay! I'm Cy from the Pearl of the Orient Seas, Philippines!

I would like to ask your advice on my chosen niches, I'm thingking about Travel stuffs since i'm interested and that's one of my hobbies I want get knowledgeable enough. Can you spare a minute on me and tell me what can I do to make this niche possible?
Jaz333 Premium
Hi .. The travel niche is huge and can be highly successful :)

You will want to narrow that down some though. You could focus on one specific area to travel to, such as the Philippines, or you could focus on a particular age group such as 'travel tips for couples over 50' or 'families with children' etc.

Once you narrow it down some, you will want to do some niche research. Here are some links that will help you: Good luck, Shannon
Thanks so much for the positive info
We came to the right place Brian
Thank you Jazz! Looking forward to grow too just like all of you.
Hi Wealthy Affiliates!

Greetings from South Africa :-)

I would like to pick your brains if you'd allow me please.

I am in the process where I need to choose my niche and at the moment what I would like to specialize in, is self-development.
I believe that I can add value in other's lives by opening up the worldly possibilities unto them through self development and self up-skilling. This obviously involves growth in different areas of their lives.
Any ideas on how to structure such an offering?
DianeK59 Premium
Are you targeting a specific age, gender, or group?
It just seems like it's a bit broad, as it stands.
Thanks Diane, I thought that is it broad too.

Looking at my current situation and the impact that COVID 19 has had in my life and country as a whole, I would be targeting the recently retrenched, unemployed graduates and people that are looking for alternative options to generate income. Not certain if this is clear enough?
DianeK59 Premium
That brings it more into focus. Young graduates who find themselves in need of new life direction. I'm not sure how to word the actual niche, but you can probably put that together. And it is a necessary focus, I believe. 🙂
Thanks for the feedback, Diane. Much appreciated :-)
DianeK59 Premium
Happy to help!
Have a wonderful day!
A great day to you too :-)!!!
Byates3 Premium
Is it my understanding that it is better to choose something more specific like "dog food" over something more broad like "dog products"? On the one hand I can see the something specific being more straight forward and easier for a customer to navigate while also being somewhat product limited...But on the other hand I can see something more broad having potential for more products but maybe that becomes too overwhelming. Thoughts?
JosephRebisz Premium
Hi Brianna, dog food is a good niche and so is products, but perhaps a bit too broad. It could be narrowed down a little bit. You can take a look at my site if you'd like to.
DianeScorpio Premium
Hi - you need to be seen as an authority on your subject by Google. This is easier to achieve if you have a narrow niche. Fewer topics but more in-depth.

Once well- established, you could expand the niche to something broader. So, using your example, when you have 20 or so articles on feeding dogs, you could perhaps start adding articles on health supplements for dogs.
Byates3 Premium
Thank you for your help Diane! This makes sense :)
Byates3 Premium
Thank you for your help Joe! I really appreciate seeing your example!
JosephRebisz Premium
Glad to help if I can.
Interesting discussion. I hope when I reach this level I will be able to choose something meaningful that will attract heavy traffic.