Search engines like Google, Bing & Yahoo are after ONE thing. The most relevant, useful content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform!

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.

SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.

  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through video called "Creating Your Initial Website Content (Framework), showing you around the platform and how to best benefit from it. Watch the video below.

 

Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.


Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Calorie Method)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After you're are done doing this you will be clicking the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).


Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1: You will want to choose your website that you want to Publish to, in this case it will be my "caloriemethod.siterubix.com" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

Then Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.

Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.


Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change YOURSITE.com => Your Website URL

In the case of my website, I changed it to caloriemethod.siterubix.com. There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change [EMAIL ADDRESS] => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.


Upon updating the [YOURSITE.com] and [YOUR FIRST NAME] at [EMAIL ADDRESS] to your website details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a Page, is that you don't want your privacy policy being published to your "blog roll" which is on your homepage.



You are all set with your first few pages of content on your website. If you have any questions about the creation of your "about me" or "privacy policy" pages, leave them below.

Kudos to you for your hard work thus far, in the next lesson we are going to be covering navigation on your website and how to create custom menus. ;)

Tasks 0/3 completed
1. Watch the "Creating Your Initial Website Framework" Walk-through Video
2. Create & Publish Your "About Me" POST
3. Create & Publish Your Privacy Policy PAGE


Top Helpers in This Lesson

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First time I've ever heard the word "niche" enunciated correctly on the World Wide Web.

Everybody insists that it is "Nitch" when actually it is "Neesh".

It is used technically to express an organism's place within the ecosystem and a business'/industry's positioning within the economy. It is now used in marketing a great deal too, as the word fits rather nicely.
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jghwebbrand Premium
That is the Canadian pronunciation.
Reply
TheAbie Premium Plus
Thank you for posting.
Reply
It was nice to hear the correct pronunciation. I’ve always said it as “Nish” not realizing it was a long E sound 😊
Reply
jghwebbrand Premium
The pronunciation depends where you are from.
Reply
lhyler Premium
Ooookay, so this is the part that I always struggle with. I started making my "landing page," which for whatever reason, WordPress does not call it that.

I am still not sure if the "Hello World," is finally gone. And, the theme that was suggested for my niche, has a band in the middle of the page that tells the name of the theme when I view the page. I can't tell if that is visible to only me, or to the public, but it looks like it is public.

I have never found WordPress especially easy to use. This is like my fifth try over the years.

Any suggestions are welcome.

Laura
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TheAbie Premium Plus
You can check trash in your posts tab for Hello World.

When you add content, this may go down as footer, You can try the URL in another browser to see, however most likely yes.
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Hi there.

So I'm very passionate about golf and want my niche to be golf clubs, helping my audience hit the ball more pure, straighter, more distance, etc.

I was curious if "golf clubs" is too broad or if it would be better to narrow that down to specifically drivers, or irons, or putters?

Any and all feedback/input is greatly appreciated! Thank you!
Reply
TheAbie Premium Plus
Solid niche.

You ought to discuss an aspect of golf to a qualified group of people who would be your target audience (that could be beginners or another group you have in mind). You would help people by giving them advice on an aspect, walk them through your journey and then promote products however relevant.

Starting out with a subcategory and once completely exhausted you can scale out.

See example blog post below The more focused a niche website is starting out, the better chance it has to start having traction and traffic.

Please be aware you also need to create lots of content addressing issues related to your focused niche website.

Most important is to be passionate and genuinely interested in your niche
Reply
Thank you so much!! This is very helpful and greatly appreciated!
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TheAbie Premium Plus
Most welcome!
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Covers Premium
I personally don't believe that golf clubs is too broad because you can write articles to be even more specific. I'm not an expert like most of the community so lets what others think. I think its a great niche, I believe it was one of Kyle's examples in one of the beginning videos.
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Hair121 Premium
A great niche that can go off in so many directions so definitely if you have a passion for this subject.

You can cover so many areas and it’s very much a popular sport so it will help others.

All the best with your journey
Reply
lhyler Premium
This sounds like a very interesting niche to get involved in! Good luck, and keep us posted!
Reply
jghwebbrand Premium
I would not narrow it down. It is good as it is.

You will be writing posts for people to read on your website - who would be the audience you wish to write for and help? You will be writing both informational posts and product reviews. What kind of questions would people be asking about your niche that you can help them with as well? Your informational posts are important to grow your traffic. Resource for questions: answersocrates.com and google search "people also ask" section in search results page. Looks like you have some ideas already "helping my audience hit the ball more pure, straighter, more distance, etc."

Very nice niche,.
Reply
JoshGodfrey1 Premium
Okay, I have been thinking about niches...

First idea is DJ controllers... Something I am interested in and quite popular.

Second idea... Home workout equipment, can have quite a few products on one website. Could also be divided by activity.

Third idea... Camping, specifically tents with option to grow in to accessories etc.

Any thoughts and feedback most welcome :)
Reply
TheAbie Premium Plus
You need aim for ONE focused niche with a specific group of people, I'd go with what's best resonates with me.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

Also as a niche is not a product vs a subject you would help people by giving them advice on an aspect, walk them through your journey and then promote products however relevant.

You ought to discuss an aspect of workouts or camping to a qualified group of people who would be your target audience (that could be beginners or another group you have in mind).

The more focused a niche website is starting out, the better chance it has to start having traction and traffic.

Please be aware you also need to create lots of content addressing issues related to your focused niche website.

Most important is to be passionate and genuinely interested in your niche
Reply
FashionDr Premium
I would do the website on either the DJ equipment or the camping equipment because they are fresh and new ideas.

And if later on you still want to do one on home workout equipment I would do it on the supplements and the work it takes to keep up the muscle mass that you achieve working out.

That is my suggest, I really don't see anything on DJ equipment and since that is your primary interest and passion if you will I would start with that one.

I would learn a lot of information on the subject because that will help you out with writing the content for the site then. You don't need to be an expert but you do have to be willing to learn about it so you can become an expert.

That is the fun of doing this business you learn as you go. Spreading your wings and broadening your horizons all at the same time.

I hope this helps you out and if you do need any help let me know and I will do my best in helping you out.

Best wishes
Mary
Reply
jghwebbrand Premium
All 3 of those would work as an individual niche website.

Which of the 3 do you know the most information about and its related problems so you could help people. You will be writing posts for people to read on your website - who would be the audience you wish to write for and help? You will be writing both informational posts and product reviews. What kind of questions would people be asking about your niche that you can help them with as well? Your informational posts are important to grow your traffic. Resource for questions: answersocrates.com and google search "people also ask" section in search results page.

Choose the one you are most passionate about and having experience can be a real plus. Also thinking of its future and how it changes would give a long term growing website.
Reply
JoshGodfrey1 Premium
Thanks so much for taking the time come back to me with such a thorough answer. Glad to hear I have grabbed the idea of a niche and will consider what you've said to progress my thinking!
Reply
JoshGodfrey1 Premium
HI Mary, thanks so much for your response. The feedback is so helpful in growing confidence with ideas. I will consider what I enjoy the most and make a final choice!

I hope your endeavours are going well :)
Reply
jghwebbrand Premium
You are very welcome.
Reply
FashionDr Premium
I would like some input about my niche. I was thinking about working with clothes for men, women, and children also including babies too.

I understand that this is such a broad niche but my nickname is the Fashion Police because I have work with my dad and my husband. I help pick out their clothes and match them accordingly all the way down to the socks and shoes.

This is my passion is to help people with their clothes and they can make several outfits out of one because I have done it already.

I would like thoughts on this. Thank you in advance for your help on this.

Mary
Reply
TheAbie Premium Plus
It needs be niched down to one subcategory starting out to a specific audience. and once totally exhausted you can scale out. All the best to you going forward.
Reply
jghwebbrand Premium
Sounds like you like to mix and match and get the most use out of an outfit.

So could you write several posts (100 and more) that would not be product specific but how to choose and match etc. Your website would have to stand out as different than going to a online store. If you can come up with a way to do this it can work.
You can do a google search and see what questions people have about fashion and your ideas. Your informational posts can answer those questions. Not sure how it will rank. Your purpose and help will need to stand out..
..
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