Segmenting The Right Group
We have been absent for a while but we have been getting back into making articles and creating landing pages and sales page. That is hard to do and most of all the size and colors, fonts, but that all comes with time persistence is the key.
We graduate in two months and look forward to making the decision to put in applications for companies and do this full time as well I hope I have time management skills in play.
But we have learned about segmenting and the targeting audience and the positioning of the products in the right format. You can market to a bunch of targets that you pick whether it be
- Demographic, this could be gender, income, ethnicity, and education.
- Geographic, the location of them, regional area, and the zip code.
- Psycho graphic, this could be their interest, lifestyle, attitudes, what do they really like?
- Behavioral segmenting, this would be their actual behavior, and buying patterns.
These are all things that you could do to reach out to other that you did not even now they were their. These are segmenting tools that you can use to meet your target and goals of the business and gain more leads and conversions as well.
The four strategies of segmenting are more broad than those, markets can be broken down based on different distrubution channels can reach more consumers. And how you segment these various strategies.
Well we hope that you enjoyed a little class today and if this resonates with you than that would mean I did my job.
And I hope that we have made it clear enough cause in school they are hard concepts that you have to break down your self to understand.
Thanks for the ear and we hope that you can relate to this or understand it let us know what you think?
Cheers,
Mathew&Deloris
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Great post! Thanks for sharing.
Sorry took so long to get back been out but thank you once again.
Cheers,
Mathew&Deloris;