Ezine 50% clickthrough
I started with a few Ezine articles getting on average 10% clickthrough & thought, OK not a bad start.. But give the next lot some beef.
So the next batch are nearer 25%. Better.
But Kyle and Carson said 40% was good.
OK the next 2 have just been published and one is well over 50% clickthrough.
It's going great guns and has a title that really socks it to em.
Unlike my first tries which were a bit too polite!
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What did I do differently?
I started using keywords from AdWords with minimum 1000 results
The keyphrase was at always at the start of the title followed by a statement (which could be verified) on how it could affect the reader
eg keyword of Collie Dog Training
= Collie Dog Training Course - Get Him Walking to Heel Within Hours
After that stick to the title subject & don't drift off. Having the keyword as anchor text in the final paragraph acts as a good round off
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I try not to spend too long dwelling over the poorly performing articles but a pattern is emerging with the sexy or personal titled articles doing a lot better
I've just got 10 published & I'm a "Basic Plus" level author. Which means another 25 to become Platinum.
2 down 23 to go. It's head down and write like mad cos I've got tons of material to write about. I've got a timer & give myself 40 mins to turn one around.
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Recent Comments
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Is the lesson here that you get a low number of viewers, half of whom click through (meaning only serious prospects read the article)?
Or is it that the snappy title attracts a lot of viewers, half of whom click through after reading the article?
Excellent advice that I've saved for later. Getting "grabber" titles is important and then giving them just enough to push them through the link is a fine art. You, my friend are nailing it! Great work...
Simply Wicked! No fluff, you found what works and have set goals to get platinum status. I'm borrowing that one tip.
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You want to get the maximum viewers - by having high results in AdWords and also a high position in Google to draw the demand to you. Most of my articles with just 1 link to a weebly page are positioned 1-10 in google.
On top of that you need a snappy title that will make readers take note, and a concise first para that will make them want to read more.
Finally, given readers scan not read, make sure the final para repeats the help you can give them which makes them click the link