Should All Pages Contain Content or Can Some Be Blank?

Last Update: February 10, 2017

I have a home Menu with 6 menu items. I have sub-pages under these 6 menus. And then I have sub-sub-pages under the sub-pages.

Many of my sub-pages are blank, having no content. But the sub-sub-pages under the sub-pages have content.

1. Should I have narrative content in the sub-pages, or should I leave them blank since they point to sub-sub pages that contain content?

2. Or, should I check the "no follow" box for the sub-pages? Would checking "no follow" on the sub-pages confuse Google in recognizing the sub-sub-pages?

I'm wondering which approach works best for Google ranking.

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amgolf Premium
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Thank you for all expert answer.
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martycanaday Premium
You need to thank Loes. She is the expert who helped me learn regarding this issue.
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martycanaday Premium
1. When do we use the "no follow" option? I read an article that said we should use "no follow" in all of our affiliate link pages.

And . . .

2. Where would I put rel="nofollow" in the following custom link URL?

https://www.amazon.com /s/20ref=nb_sb_noss_2?url=search-alias=aps&field;-keywords=Thalia+Capos
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Loes Premium
This should do the job
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amgolf Premium
What is the code for?
Why we delete this "No follow" page?
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Loes Premium
Here you can read about the why Nattawut
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amgolf Premium
Thank you so much
This is the protection for dropped ranking.
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Loes Premium
Are you planning to fill those pages later on?
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martycanaday Premium
I probably should because a lot of my third level menus point users to other sites.

For example my Main Menu is INSTRUCTION (This page has original content that I have written).

One of my second level menus is GUITAR LESSONS (this page is blank - no content).

Then one of my third level menus is JAMPLAY LESSONS. This is a link to the JamPlay website which gives users choices of guitar lessons. It has my affiliate link, so if users buy anything from this page I receive a commission.

I could add content to my second level GUITAR LESSONS. I could talk about a lot of things related to lessons. I could also provide a list of all the pages in my third level on this second level page.

Or, I could leave the second level, GUITAR LESSONS page blank. I need to know which approach is best in terms of Google rankings.
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Loes Premium
Blank pages are no good Marty, no good for Google and also no good for your costumers.

I have an idea, you add an intro to the content what you are about to write, 2-3 sentences

Put a contact form beneath it to subscribe and tell your visitors that you will send them the link as soon as you have written the lesson/post

That is a win-win situation
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martycanaday Premium
That's an interesting approach, Loes! I like it because it is interactive. Do I need a plugin for the contact form? If so, do you suggest a particular plugin? I already have a subscription form on my front blog roll page for folks to automatically receive new blog posts.
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Loes Premium
Yes you need a plugin, I like the plugin
WPForms
You can add some questions to it as well
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halinphilly Premium
I don't understand the need for your blank pages. Are you using them as redirects? Is this part of a Wordpress theme that's pre-constructed?

It seems to me you can cut out the blank pages altogether as there's no point in having a page with no content that I'm aware of, unless you're planning to add content later.

I have a feeling I'm about to learn something new.
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martycanaday Premium
I need to have second level and third level menus, otherwise, when users hover over my Main Menu, the list of menu options that would show up would be excessively long.

I break up my subjects into second level topics, and then add third level menus related to those topics;.
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halinphilly Premium
I understand that. I'm just not sure it explains the blank pages though. Ill take a look at the site later so I see everything in context.
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brandonacox Premium
Actually, if you created the menus under Appearance > Menus, you can actually take out the blank page from the navigation and instead put in a "Custom Link" and the link will just be the pound sign - "#". That way, it doesn't go anywhere but it does trigger the dropdown.

I've attached a screenshot of a sample of sorts. Notice that I'm creating a "Custom Link" with a url of "#" and putting it into my menu, then adding subpages under it.

When clicked by the user, nothing will happen, but they will already see the sub items dropping down.
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martycanaday Premium
Yes, that would be one option. I didn't know you could have a blank page by adding a #. I'm wondering, however, if this approach would be better for Google rankings, or having textual content in my second level pages.
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