The 5 tips to vaccinate you against "Shiny Objects Syndrome"

2.4K followers

4 years ago

1- Most of it is only noise

That’s right. Most of the products are released by serial product creators who do not practice what they preach. The are only rehashed products, over and over...

You need to watch and reverse engineering what these marketers are doing, no what they’re saying.

The money is in product creation and selling these products, you are the reason why they make money.

Forget about the hype and loopholes that their systems promise. If their methods were so good, they’d be doing it themselves to make money.

2- Focus on just one Business Model

Pick a Business Model that is sustainable in the long run.

For example, affiliate marketing, ecommerce, blogging, etc.

Pick just one Business Model and stick to it till you make it work. Only get products related to what you’re doing and nothing more.

The Business Model you choose must be a proven one and not some sneaky loophole that may never work.

3- Stick to proven products and reputable sellers

Do your research and only buy infoproducts or software that has been proven to work or are created by credible sellers.

Google around for reviews and see if anyone has actually benefitted from using these products.

The hard truth is that the majority of products have a very short shelf life because they’re neither useful nor effective or rehashed products.

4- Get the right tools only

It’s inevitable to reach a point where you need tools to run your online business.

You may need membership software, autoresponders, ecover creators, etc. Always choose one that is good.

Even if the good ones are a little pricey, you should invest in them. Cheaper alternatives may be unreliable and break down.

In some cases, the products may not even deliver what they promise. So exercise due diligence and stick to proven products that have stood the test of time.

5- Segment your emails

As a marketer you’ll be inundated with emails from other marketers. All these emails will usually be for offers screaming for your attention.

Create a new gmail email to that purpose only. You can use these emails as example, study them.

Unsubscribe from lists that offer no value… and for those lists that you are on, do segment the emails to go into separate folders.

You can check them once in a while when you’re free. You’ll be less tempted to splurge on new products that you don’t need.

To your success,

Marc