Story Brand - What's your Story?

byMarcDemers

2.4K followers

6 years ago

Building your Brand Story

Today I made a video about Building a StoryBrand by Donald Miller.

Here is a bref guide on how to build your StoryBrand.

The 6 Steps

Step 1 : The Character

The customer is the hero, not your brand.

Step 2 : The Problem

The customer want t solve a problem that has, in big or small ways, disrupted their peaceful life.

Step 3 : The Guide

The customer is looking for a guide, a mentor to help him.

Step 4 : The Plan

The guide gives the hero a plan, or a few steps they can use to get the job done.

Step 5 : The Action

éCustomers do not take action unless they are challenged to take action.

Step 6 : The Success

That helps them to avoid failure.

My personal story

So here is my story (The Character) ...

I was lost in Paralysis by Analysis as I'm a perfectionist in life (The Problem).

I was in a spiral of learning, learning, learning.

One day, I found what was missing in my process to be successful online.

I found a little eBook that sends my to a 15 day challenge (The Guide).

During the Challenge, they help me to build My Online Business Blueprint (The Plan).

Then I decided that it will be ok to take imperfect actions, so I decided to start a FB Group (300+ members) and a YouTube Channel (4th videos each day since January 1st) even if my first language is not English (The Action).

Now, I'm having some sales (Baby Steps) but I'm proud of Myself (The Success).

If I did it will all my pitfalls, anyone can do it... and succeed

To your success.

Marc