How To Simplify Your Social Media Marketing Strategies
Marketing strategies in social media can get incredibly complicated. There seems to always be so much to do, and so little time. But, once you know how, there are ways to keep it simple.
1. Know your niche.
The niche research you did when you first started your business should have revealed your people's interests, pain points, problems, and spending limits.
If you’re not sure, do some research. Above all, find out where they spend their leisure time on the Internet and target those sites.
There's no point in banging away on a social network if the ideal customer is not hanging out there in your niche.
2. Brainstorm hot content.
Hot content is the kind of content that will appeal to those in your niche. As you do your niche research, you will probably see the same questions coming up repeatedly.
Here is a good site to start your search: https://answerthepublic.com
Make a list of them and create content that will respond to those questions. Make sure you create paying goods that do likewise.
3. Leverage the content you create.
Make every piece of content you create work hard for you. One of the best ways to do it is to put it into more than one format. For example, your content could be an article, a top 10 list, or a PowerPoint deck.
Your content may become a YouTube video that you'd then embed on your website.
At great sharing sites like SlideShare operated by LinkedIn, which has very easy sharing buttons for all major social networks, you could also share the content.
4. Create a publishing schedule.
Once you leverage your content, schedule it. You obviously can’t publish leveraged content on the same topic back to back, but you can use your blog scheduler to set the date and time in advance and, for example, publish one each month for several months.
Nonetheless, make video your focus in creating a robust YouTube channel full of interesting videos that will gain followers.
If you are working alone, create your own calendar and follow it. The plugin Editorial Calendar for WordPress is incredibly useful. If you are working in a team, set up a shared calendar to make sure something of value is being published regularly.
5. Use automated tools.
WordPress has a range of plugins that will create share buttons so people can just click to share on the social networks.
Then there are specific tools that will allow you to schedule posts in advance, such as Buffer, which will link with a number of different networks, and ViralWoot, which allows you to schedule Pinterest pins in advance.
These tools have both free and paid levels, so you have nothing to lose by trying them out and seeing how useful they are. If they make your publishing on the social networks easier, the cost will more than pay for itself in terms of the amount of time you will save.
6. Make an appointment with social for 1 hour each day.
Social media can devour your time if you’re not careful, so schedule out 2 30-minute meetings each morning and evening so you minimise the risk of being distracted and spendinghours roaming around in an erratic way.
Once you get things organized, outsource the work to a reliable virtual assistant, free up your time to build your business in other ways.
To your success,