Finding My Niche & Brainstorming
Knowing my audience...
Having to admit this part was rather daunting for me. I had to really understand what "Niche" meant to me. There was that turning point when technology took over and we no longer asked for someone to be a reference after a conversation. I remember that I had a little notebook full of references. I needed credibility when applying for a new job and that notebook was my friend!
Who is following you in 2019 does matter...
Honestly, if you don't have a specific use for the internet, social media (mainly) or just have a set community you're involved in, you can get lost. Lost in the likes, comments and shares. This will be done with no purpose. Ask yourself this question. "How many people actually engage with me on social media? How many friends do I have? How many followers do I have? Those 3 things will reveal so much about you and your online networking. I know personally that most times we go to our Facebook to share or promote our products, new blogs, or websites with our family and friends, only to get "Great Job", "Congratulations" or my favorite, "I knew you could do it". How many of those comments or likes turn in to conversions to engage or new clients or new customers? I know that I needed to decide after seeing my Facebook have a huge overflow of traveling friends that didn't book travel with mewith me, it was time to "Purge The Friend List!" Replace with like-minded individuals. Find people that are looking for the help and service you will provide. I am on a new path and have been through quite a bit in the past 6 years and confidently I have more than enough credibility to do the job. I have a history of helping others and I have been giving away this expertise for free and I want to impact peoples lives and still support my family (The 2 Major Whys). MAKE SURE YOUR NETWORK IS BENEFICIAL AND SUPPORTIVE! I will keep working on implementing travel, but my focus will be on being a support for mothers and their children.
Your "niche" will be natural as talking to your best friend...
Understand that your experience will direct your niche. If you love fishing and have a garage full of fishing gear and you spend time on the pier, you should probably share your expertise on how to cast a line, or how to bait a hook, or when are the best times to go fishing. I could go on about that just because living near the beach in Florida it's a common pastime. My papa and I used to sneak away to go fishing all the time. I can fish but it is not my niche. I can't stand to touch worms or fish. Weird huh. Nope. Maybe if I continued when I was growing up, it would be different. Now, I just love going with my hubby and the kiddos and let them get me some shrimp and I am just fine.
Having time to look at my inner circle, mainly I see friends that are mothers just like me. I also have friends that have had broken relationships as well. I can talk to people about these things and it will make sense for me to talk about it because I have experienced it. Obviously, finding your niche may seem like a subject that is hard to narrow down and you may feel stuck majority of the time, especially when writing content; realistically, I believe if you start with things that just seem so simple to you and it's something you enjoy sharing with others,you have found your "niche".
Writing is more than just words...
Putting words on a piece of paper, or typing on your blog, means more than just writing. Information that you share will impact someone's life whether it is in a positive or negative light. You cannot please everyone. Everything that you write will not be liked. Just know that when you put yourself out there, you made a step that millions wanted to do but were fearful to take the leap. So many have a story to share, yet are afraid to take that first initial step. Personally, I am glad I decided to. Remember this if you get nothing else from anything you ever see me share, "This is not a college paper for your professor!" You are just speaking your thoughts, sharing from your perspective and you should not be worried about judgement. I am not a professional writer, but I love to talk to other people. No one will ever know you have great advice, tips, or solutions if you never get your words out there/
I hope that writing more posts to you guys will help me get more comfortable as I start building amazing content! I hope everyone has an awesome Sunday!!!
Blessings and Best Wishes,
-Sherriel
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I am preparing to begin doing exactly what you seem to be doing, just writing what I want and think and believe rather than wondering who's going to think what about it. Thanks for the good advice. Well taken.
Brian McCown