Why sharing other people's content is important to your success

byLorPor

214 followers

Updated 7 years ago

I just finished my course 4 and one of the important things is to share. I was worried about people think "showing off" yours or your friends content. No more. Sharing help you with your branding, with others people's branding. If you help others, you do not have to worry about your success. Sharing quality information is sharing knowledge and knowledge is a very power weapon to understand the world.

"Neither do people light a lamp and put it under a bowl. Instead they put it on its stand, and it gives light to everyone in the house."

It’s all about sharing.

Take a look at my website and how you can share in social media:: www.topantiagingbio.siterubix.com (It is about getting your health and beauty with natural organic products and cosmetic procedures)

by Caster Hostelley

Recently, I was reminded of this when I happened upon two toddlers wrestling with a toy and heard their mothers admonish them: “You have to learn to share.” But it’s hard to suppress that selfish tendency that makes each of us want to get the attention, take the credit and say “Mine!”

When it comes to social media, You need to embrace sharing ideas, sharing the limelight and sharing content. So I’m surprised to find some B2B marketers still struggling with the idea of sharing other people’s content on their brands’ social handles.

Here are three reasons sharing is good for your social media strategy:

Build trust with your target buyers.

Content marketing is about producing brand content that you can use to build awareness and trust with your prospects. The problem? Share only your content, and your target audience may not believe you have their best interests at heart. If you also share other people’s content that helps your buyer, the trust meter goes way up!

Supplement your content production efforts.

I don’t know about your company, but most of my clients don’t have the resources to compete with large enterprises and their extensive content teams or big agency resources. Even if you wanted to, chances are you don’t produce enough high-quality content to fuel robust social media efforts. The solution? Piggyback on the content development efforts of others.

Get on the radar of content creators.

You know that nice feeling you get when someone shares your blog post, tweet or LinkedIn update? Well, others feel that way, too. That means when you share other people’s content, you have the opportunity to get on their radar, which also increases the chances they’ll return the favor sometime.

Written by Carter Hostelley

Carter is the founder and CEO of Leadtail, and champions the power of social media insights to CMOs and senior marketers at leading business brands and venture-backed companies – specifically, how social insights can help you better understand and engage your buyers. Learn more about Carter here, and follow him @carterhostelley

View all posts by Carter Hostelley