Geo-targeting is of prime importance.
Published on June 12, 2021
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Well, I admit, I made a mistake in my Geo-targeting. The error cost me money, which I can't afford to lose, and time, which once it is gone, can never be regained.
When I set up my Google ads Pay per Click campaign I inadvertently targeted the wrong part of the World with my ads. I was surprised when my ads started bringing in large numbers of sign-ups, but from an area of the World did not believe I had targeted in my campaign.
Sure enough, upon checking I had changed the targeting from the correct area to an area nowhere near the one I had desired. Lots of signups, no income...
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It is corrected now, but it goes to show me that I need to always check and re-check my work in all phases of this business.
Hope you all have better luck and greater success than I did. But then, I always look forward to the future, and not the past, as what was, is no more.
On to bigger and better things!
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