I need your help understanding something about Amazon.

15
1.3K followers
Updated

I need 2 things:

1 explanation of terms.

2. advice.

Ok on amazon under link type report I had 55 people click through yesterday.

What does that mean really?

2 if it means people are going there but not buying,what do you think I can to change the fact they are not purchasing?

3/ Why click if not going to purchase?

lol, ok thanks for any help I really appreciate it.

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Recent Comments

18

Hi Lisa. You should ask upsgirl. She's a nice lady and sure to explain as she used to work for Amazon and I think is still an associate.
Robert

awesome thank you

No probs and I hope you get it sorted.
Enjoy your weekend.
I'm out the door asap as its gorgeous here in Edinburgh today.
Robert

In the past 24 hours I've gotten over 500 hits on my sites from any one of 70 different search engines from around the planet. These searches follow the affiliate links even if you tell them not to. So most of the hits I get on Amazon and other places are just search engines following links.

well I maybe wrong,but i check it each day,and after a heavy advertisement day,is when they come up. Because at times i do not make a post, sometimes i just do a link and a sentence to people i know.

I know when I shop I compare price w/shipping from a number of places. Some places have free shipping some charge shipping and handling. Then there's the places that jack the price up and charge no shipping. So to cut this short I shop where I get the best product for the best price with the best reviews.

I feel that's a pretty good click-thru-rate (CTR). Yes, it does mean they are clicking on your ad, but not buying for some reason. It may be the product is missing a feature or something. Think about it like this, if you get 100 clicks and 4-5 purchases, that's a 4 to 5% conversion rate, which for Amazon is good. So, I would let it ride a bit longer and see what happens. If it doesn't go well, change out the ad.

Lisa I think this is really sound advice from PJ. Your CTR should bring you some sort of return even if it's not for the product you are offering. They have a lot of products on offer! Best of Luck.

does the following make sense to you.
Link Type Impressions Click-Through Rate Clicks Conversion Items Ordered Items Shipped Advertising Fees
Product Links
Basic Display - Detail Page
Build more 12 383.33% 46 0.00% 0 0 $0.00
Basic Display - Detail Page (Product-Preview-enhanced)
Build more 0 0.00% 0 N/A 0 0 $0.00
Basic Display - Offer Listing Page
Build more 0 0.00% 0 N/A 0 0 $0.00
Basic Display - Offer Listing Page (Product-Preview-enhanced)
Build more 0 0.00% 0 N/A 0 0 $0.00
Enhanced Display
Build more 71 1.41% 1 0.00% 0 0 $0.00
Omakase links
Omakase Links
Build more 0 0.00% 0 N/A 0 0 $0.00
Recommended Product Links
Category
Build more 0 0.00% 0 N/A 0 0 $0.00
Keyword
Build more 0 0.00% 0 N/A 0 0 $0.00
Banner Links
Category
Build more 22 0.00% 0 N/A 0 0 $0.00
Easy Links
Build more 0 0.00% 0 N/A 0 0 $0.00
Homepage Links N/A N/A 0 N/A 0 0 $0.00
Responsive Banner 0 0.00% 0 N/A 0 0 $0.00
SetandForget Banners 0 0.00% 0 N/A 0 0 $0.00
Search Results Links
Basic Search Results N/A N/A 0 N/A 0 0 $0.00
Enhanced Search Boxes
Build more 0 0.00% 0 N/A 0 0 $0.00
Text Links
Link to any page / Redirect
Build more 1 300.00% 3 0.00% 0 0 $0.00
Share N/A N/A 0 N/A 0 0 $0.00
Product Advertising API Links
Add-to-cart
Build more N/A N/A 0 N/A 0 0 $0.00
REST
Build more N/A N/A 0 N/A 0 0 $0.00
Remote shopping cart
Build more N/A N/A 0 N/A 0 0 $0.00
SOAP
Build more N/A N/A 0 N/A 0 0 $0.00
aStore
Purchase through aStore
Build more N/A N/A 0 N/A 0 0 $0.00
Referral from aStore
Build more N/A N/A 0 N/A 0 0 $0.00
Widgets
My Favorites
Build more 32 3.12% 1 0.00% 0 0 $0.00
Publisher Studio
In-Image Links 0 0.00% 0 N/A 0 0 $0.00
Text Links 0 0.00% 0 N/A 0 0 $0.00
TOTALS N/A N/A 51 0.00% 0 0 $0.00

i do not know what the different ads are,basic display detail page,build more,,,what ad is that is it my original link or what is it.

Sorry Lisa I'm not sure from this. What type of links do you use on your site? Text,Image, Enhanced.....Have you tryed 'link checker' on amazon?

This might help Lisa, I think if you go down the report it will tell you what is active. The 'build more' adds more links I think? If the report has a Build more N/A 0 beside it then whatever link is above it isn't on your site. eg.

Link type: Purchase through aStore
Build more N/A 0

Will tell you, you do not have a 'Purchase through aStore'
link on your site.

Please do not take this as gospel because I am still very new to this. Just trying to help.

I appreciate any help I can get trying to figure out those reports.;]

I agree with Pj.I think that is sound, logical reasoning Lisa

https://affiliate-program.amazon.co.uk/gp/associates/help/t9/a8
A little more info Lisa.

This may also be a link type to consider on your site.
https://affiliate-program.amazon.com/gp/associates/help/t21/a1

Thanks very much pj, i just wish I knew which ad it was that is part of the problem;]

Thank you so much you have helped me a ton

You're welcome Lisa, this is still a big learning curve for me. Glad I could return the favor to your training videos.

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