Think For the Buyer to Close Deal Faster

bylindagicheru

225 followers

6 years ago

Buyer First

Think for the buyer to accelerate the sale. Don’t leave anything for his imagination. Do this without disrupting, because doing so would delay or lose you the sale. Don’t talk too much hoping to convince them more, it will only make you look like a con.

Understand Buyer Circumstances

We buy things because we need them to solve a problem. When selecting one item over another, our circumstantial experience rules over all.

Typical buyer cases require that you understand his circumstance because it is the lens through which he is looking at the problem.

Case Study

For instance, “when we do this program, what will be its value besides creating awareness, earnings and teaching me how to build a website?” asks a new WA member (buyer). “In any case, awareness wanes with time, and there is no framework for sustaining the desired change post-awareness.”

The older WA member (seller) responds, “Self-awareness, personal or institutional is the beginning of any sustainable change. During your training, you could ask questions, blog about your interests and progress, create further trainings of WA topics and engage in discussions that create new experiences for you during your training here. Then, you will see the ripple effect of these activities to the tune of increasing your income.”

The new WA member’s face lights up with the revelation of all possibilities open to him. What did the seller do? Simply offer a workable solution within the buyer’s existing circumstances. Chances are that had he not done this, the sale would have lost momentum.

Think in his point of view and with that, cast a spell of how the sale will go – in his point of view, not yours.

Happy selling!