Choosing A Niche For Your Website

Last Update: May 15, 2018

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I can’t think of anything that’s been more analyzed in the past few years when choosing a niche for your website. I personally believe it’s the most important thing you’re going to do when you’re first starting out on your Internet marketing journey.

There are a number of different philosophies that people have when talking about choosing a niche for your website. One theme that does seem to override most of the others is choosing a niche that you have a passion for.

I’m 100% on board with this for a number of reasons, and that’s what we’re going to talk about in this article.

What Is A Niche?

I like this definition of niche; Relating to products, services, or interests that appeal to a certain segment of the population.

Let’s think about it in terms of making money on the Internet. A niche lets you target a specific market in the marketplace.

As the World Wide Web has grown, this has become more important because information overload is really frustrating when people are trying to find specialized information. The way people search today is by typing in a specific keyword.

They’re not interested in going to a website that has all kinds of information related or unrelated to what they are specifically looking for. As an example, I think choosing a niche that is in a very specialized smaller segment of the market is the best way to go.

If you can frame it out with information on how to solve a specific problem you’re going to be way ahead of many websites that are not doing that. So, a niche that focuses directly on how to make money doing email marketing could be better than a niche that focuses on money making generally.

Micro Niche Examples

Let me just say that in my case I took a long-term approach to targeting my niche. This is why I have a money making tips website and not a micro niche.

I’m willing to invest time and money over several years to develop what I hope is one of the ultimate authority websites on money making tips. However, for somebody such as yourself just starting out you may want to identify a specific passion that you have and think of ways you can micro niche that down to build your first website.

Let me give you one more example of a micro niche. Let's say you want to build a website that sells car parts. Possibly a better approach would be selling classic car parts.

You could even drill down further and start a website selling classic Ford car parts. Could you make money on that?

This will be part of your research. However, this is a very targeted micro niche and people who come to your site have a definite interest in just parts of a specific classic Ford automobile.

Do Your Keyword Research

Google has a fantastic tool for doing keyword research. So do many other sites including this excellent article by SEO expert Neil Patel:, but Jaaxy is still my favorite and is what I use today.

I am not going to walk you through keyword research step by step because it will vary depending on the tool you use. Let me focus more on the Why of keyword research.

You want to know what your competition is going to be before you get into a niche. Some niches are going to be very competitive and unless you will be doing paid advertising, getting traffic to your new site could take so long you may want to quit before you ever make money. Trust me, that has crossed my mind many times.

Along with helping you choose a good niche for your website, think of keywords in terms of primary and secondary keywords. Your keyword research tool will help you identify primary keywords as ones getting the most searches every month. Secondary keywords are being searched, but not as much. Still go for the over 100 searches and less than 100 competition rule when starting out. The lower the competition the better, once it makes sense.

Passion Problems

What if you are having a problem identifying a passion for your niche? This is not as far-fetched as it might sound because many people don’t even really understand what they’re passionate about.

Here are a few ways you can zero down to find your passion.

Do you have any hobbies?
What do you do in your free time?
What do you find yourself talking about more with family and friends?
If there was a table full of magazines which one would you be most likely to pick up?
What do you like to read and learn about on the Internet today?
If you could make money doing one specific thing what would it be?
If you were going to go back to college what would you want to study?

These are awesome ideas that may help you zero in on a passion or at least something that is more interesting to you than something else. These could all be excellent niches for you to start a website on.

How Will I Make Money?

Are you wondering how you’re going to make money when you’re choosing a niche for your website? I know with every website that I’ve ever built in the past for profit, one of the first things I thought about was what am I going to sell?

This is why I like affiliate marketing so much. You can literally find something to sell in virtually every niche on the Internet today.

If you don’t have an idea of a product you want to sell, just consider starting out monetizing your website with the membership that you are a part of. Your program should have an affiliate program that you can earn money from. In my case is Wealthy Affiliate.

At a later date, you can monetize your website with Google AdSense. Google will match advertisers to the theme of the content on the page the ads are placed.

Google sells the advertising for you and gives you a code to put on your site. When somebody clicks on the ad you make money.

This works with virtually 100% of all websites because Google has a massive advertising base and they’re going to bring relevant adds to your site.

Summary: The Best Website Niche Ideas

In summary, let me just say that choosing a niche for your website does not have to be hard. Don’t over analyze it, but do spend a little bit of time doing some research on what your passions are.

Look at what the competition is, based on keywords people are searching for. You can then make an intelligent niche choice and have fun making money with it.

Still need to find a niche? let me hear your concerns and maybe we will come up with something that you can choose that you feel comfortable about.

Be Blessed To Be A Blessing!

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Recent Comments


Thanks. A really useful post.

I had the newcomers in mind, hence the reason for moving forward and writing about it. Glad to know that you see it as important, although Kyle broke it down in his training.

Really like this post

Glad that you did. Most of my Referrals are asking this question, hence the reason for making this post. Make it a great and productive weekend.

Be blessed to be a blessing.

I think this is something that is either very easy for some people or very difficult for others. Defining your niche most definitely takes work. It takes honing in on your passions and, like you said, drilling down to pinpoint your desired niche.

Great article, David.

All the best,

Thanks, Sue, you don't want to wait for 20 posts down the road and then come up with the right niche. So we really have to spend a little time here.

Hi Lazyblogger, not so lazy I'm thinking!
This is an important post, I agree niche selecting can be very difficult.
Say you're interested in politics or hidden mysteries, what could you sell from that & the thousands of web sites regarding that information would be too over powering.

So back to the drawing board as they say.
Thanks for this, I liked it.
Cheers Jae ☼

Although the money is small when selling ebooks if you have a very large following they can add up. But selling books from Amazon will pay off much Politics for dummies is a favorite one. Gald that you get a little value here.

Oh....never thought of that, selling ebooks, good one.
Thanks, Jae ♥

Good points!!

Tried and True


Thanks, Elaine.

good discussion

Thanks, Steven.

Thank you, I also have a discussion on this on my site.

Will take a look, thank you.

Good read
Thank you!

Glad that you enjoy.

Thank you!


You welcome Frank.

Thanks for sharing.

I have been getting this question regular from my referrals for this last two weeks, so decided to make a post so that I can easily refer them to. Thank you for stopping by.

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