This is a follow up on a previous post of mine ....
... where I gave 7 of my tips to keeping reader retention.
You may not believe this, but it really does negatively influence me when authors ask questions to the readers.
Especially, when it's the heading.
So, a few minutes ago, I was reading a sales page that I found from my twitter followers - the title of the sales page was -
How Can Your Site Produce Results With No Visitors?
The Fact is - it Can't!
Your Site Needs Visitors
The page even went out of the way to turn that headline into a graphic image.
I highly advise all of you to NOT follow that style.
Questions are LAME
I hope that guy doesn't think that people clicked over to that page to be asked a question.
What I'm about to tell you is the truth, I'm not here to blow smoke up your -----
I did NOT read past the headline. Even though I had an inclination as to what the article or sales page was about - it stunk !
Instead - Tell Your Readers - Don't Ask them
I'm going to suppose that the above headline was trying to introduce some internet traffic product. But, instead of doing that, they asked me a question.
If I were to rewrite the above headline without using a question - and this is just off the cuff - I might write something like this -
We Help Your Site Get More Visitors
to Increase Your Sales!
Tell me Which Road I'm About to Walk Down.
Don't ask me a trivia question. Tell me the answer to the question that I was asking myself just before I clicked the link to land on your page hoping to find the answer to the the question I had.