There's MILLIONS of Dollars in the Meme Business (Like the NFL)
Published on November 9, 2025
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Memes aren’t just jokes anymore . They are a big post. So is any form of content creation that is engaging. Pages built entirely around memes are generating massive audiences and signifcant income.
Take the Facebook page MEMES of the NFL as an example.

They have over 5 million followers and post daily parody memes about the NFL. A page with that kind of audience can easily earn $20,000–$100,000 per month from Facebook’s ad revenue program, sponsored brand posts, merchandise, and traffic sent to their website.
And that’s just ONE platform.
Meme creators like this are distributing their content across many different social platforms. This includes:
- X.com
- Threads
- TikTok
- YouTube Shorts
The meme business has become one of the fastest ways to create a digital media brand in any niche...as memes are interesting, engaging, often times very funny, and shareable. With Image Studio AI here at Wealthy Affiliate, you have the same tools at your fingertips to build memes efficiently.
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In fact, you can create any kind of meme or branded image in seconds. You can start with a simple idea and evolve it into a polished series , a process I call progressive creation.
Here’s an example of an NFL-style meme I created using Image Studio.

And from there, I created this meme and chose an aspect ratio (size dimensions) of the image that would work well in the title of this blog post).

It took me less than a minute to make, and I took an original picture of Josh Allen and was able to evolve it into an image that is relevant (and that I can create at any size, 1:1 is best for social typically).
And it’s instantly ready for any platform.
Top Niches for a Meme Brand
The best meme pages thrive in niches where people are emotionally invested and love to share content. Here are some of the top-performing categories:
- Sports (NFL, NBA, soccer, Formula 1, etc.)
- Pop Culture & Celebrities
- Gaming
- Crypto & Finance
- Workplace & Entrepreneur Humor
- Pets & Animals
- Relationships & Parenting
- Motivational or Relatable Lifestyle Humor
Each of these categories has multiple meme pages with MILLIONS of followers, all monetizing their reach.
And that’s just one of the many business models now possible with Image Studio AI. Whether you want to build a meme empire, a viral content brand, or use memes to drive traffic to your business, you can now do it faster, easier, and with far more creativity than ever before.
The tools are here. The opportunity is real. The next viral meme page could be yours.
PS. I encourage you to create your first meme using this platform, and if you do please post it below!
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