The Internet is STILL a Growing Opportunity. (You Just Have to Find It)

The internet is vast, and so is the opportunity. I mean, it continues to grow, and so do the number of people spending money online...and how much money they are spending online.

Imagine every person online as a potential customer. That's not just a couple of million folks. We're talking about 5.5 billion people cruising the internet daily, consuming information, engaging in content, being social, and BUYING stuff.

That's a massive audience waiting for what you've got to offer, regardless of the niche you're in.
Now, combine this with increased spending within the online world. Ecommerce (online spending) is expected to reach $7.9 trillion dollars by 2027, with 23% of ALL retail transactions taking place online.

And it doesn't end there. Combine this with pretty much every major brand, and every smaller brand now having affiliate programs or being sold on a website where the company has an affiliate program, and it represents a massive, growing, and sustainable opportunity for us as affiliate marketers.

But...how do you get a piece of this pie.

Think about it like this: the more you understand your audience, the better you can cater to them. And the more reach you have within your audience, the more opportunity that you have. That is traffic.

Traffic is simply the way in which people navigate. Think of it as there route within their online activities. Where are they hanging out, what sort of platforms are they engaging in, and what is their shopping behavior.
If you can put yourself in front of people WHERE they are hanging out...then you have a thriving business. But this is a revolving door, because there are shifts and evolutions to people's behavior online...

Let's Look at a Little History of Where People "Hang".

The digital scene has changed over the years.

When I started out within the affiliate marketing world back in 2002, the landscape was MUCH different. Catching updates on Facebook or scrolling through Instagram wasn't even a thing. They weren’t even in the picture.

Yahoo at the time was the most popular search. I know, that sounds crazy doesn't it...considering Google has totally taken over search and now owns 90%.

Overture was the top pay-per-click platform at the time, and that was where ALL of the opportunity was within the PPC world for affiliate marketers. Google was the up and comer, but trailed by quite a bit.

And get ready for a laugh. MySpace was the next big thing (remember "Tom" lol).

And affiliate programs at the time were far from the ubiquity they are at today, and a high percentages of companies didn't have affiliate programs (and people didn't even trust purchasing stuff online).
I know I am dating myself now, but what I am trying to say is that things change, and when they do, opportunities shift and move around. But the important thing to understand is that the same amount of opportunity still exists!

Fast-forward to TODAY's Opportunities...

...and Facebook is the largest social media platform with over 3 billion users. That’s a whole lot of eyeballs.

Google is thriving, and owns 90% of the search traffic and is the #1 platform in the world in terms of traffic (see above).

UGC (User Generated Content) sites like Reddit, Quora, and Medium are gaining lots of traction and growth.

Youtube is a MASSIVE opportunity, continues to grow, and it becoming an entertainment and education platform (replacing conventional television).

The Pay-Per-Click (PPC) world is wide open, and you can access ALL of the 5.5 BILLION users through a variety of readily accessible ad platforms.
So, how do you make sense of all these platforms that are changing?

Simple. You stay on top of it. You evolve with it. And you harness the opportunities that exist. It's a lot slower moving than you think as well, these evolutions take many years, but they are happening and they are happening with frequency.
One thing’s for sure, as platforms evolve, so do opportunities. Staying sharp, adaptable, and ahead of the curve will ensure you're always in the game, no matter how the digital world continues to spin. And trust me, it’s always spinning.

Having a game plan that’s flexible and geared for the future will make all the difference in catching the next wave of platform popularity before it hits the mainstream. We will give you that game plan, and we will continue to help you keep ahead of the curve with the technology, training and mentorship you have here at WA.

Now go out there and take advantage of the current opportunity, there is LOTS of it.