Looking For Audience Insights on Facebook?
Last Update: Dec 2, 2019
I don't know about you, but I've watched a lot of videos and webinars telling me how great Facebook's free tools for audience insights are. Just recently, though, I've found that FB has hidden the usual path to find that fantastic set of tools. None of the old videos are helpful, since the drop-down menu they promised no longer exists.
I just wanted to pass on this tidbit: Bypass the menus entirely, and copy/paste this into your url bar:
It will take you to the old set of tools for finding your perfect audience.